MEDIA EXECUTIVE (DIGITAL SALES) - KSLA (GDM-SHREVEPORT)
About The Position
Gray Digital Media (GDM) Shreveport is seeking a seasoned sales professional or digital agency executive to lead the fastest-growing advertising segment in Shreveport: digital advertising. This role involves selling a full suite of digital advertising solutions, including OTT/CTV, display/video, SEM, paid social, SEO, and more, backed by advanced ad tech and the market's largest local audience platforms. The position offers uncapped earning potential with a base salary plus commission, a ground-floor opportunity to shape the digital advertising category in Shreveport, and the chance to work with a dominant media force.
Requirements
- A consultative, quota-carrying seller with a track record of new business development
- Digital advertising or agency sales background strongly preferred; other outbound sales backgrounds (B2B, SaaS, tech, or solutions sales) also welcome
- Comfortable in an outbound-first environment, with the discipline to prospect relentlessly and the polish to close
- Experience selling or managing SEM, paid social, programmatic/OTT/CTV, display/video, or SEO solutions
- A strong communicator who can translate marketing performance data into a compelling business case
- Highly organized, CRM-disciplined, and forecast-accurate
- Digital agency executives looking to move client-side are encouraged to apply
Responsibilities
- Own the Fastest-Growing Advertising Segment in Shreveport
- Sell best-in-class, brand-safe, globally capable ad tech, backed by the market's largest, most dominant local audience platforms.
- Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
- Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
- Sell integrated digital advertising solutions, including: OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM, Website/landing page strategy, analytics/measurement, conversion optimization, Audience strategy, creative approach, and performance reporting
- Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
- Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
- Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
- Expand accounts through performance reviews, upsells, cross-sells, and renewals
Benefits
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
