Digital Sales Executive - Wafb (Gdm) - Baton Rouge

Gray Media•Baton Rouge, LA

1d•$100,000•Onsite

About The Position

Gray Digital Media is seeking a driven, consultative sales professional to lead the charge in Baton Rouge's fastest-growing advertising segment. This role offers the opportunity to sell best-in-class, brand-safe, globally capable ad tech, backed by the market's largest and most dominant local audience platforms. The position is based in Baton Rouge, Louisiana, with the capability to target and sell globally. The sales executive will own the full sales cycle, including prospecting, discovery, solution design, proposal, negotiation, and long-term account growth, supported by a full digital product suite and expert internal support.

Requirements

A consultative, quota-carrying seller with a track record of new business development
Digital advertising or agency sales background strongly preferred; other outbound sales backgrounds (B2B, SaaS, tech, or solutions sales) also welcome
Comfortable in an outbound-first environment, with the discipline to prospect relentlessly and the polish to close
Experience selling or managing SEM, paid social, programmatic/OTT/CTV, display/video, and SEO solutions
A strong communicator who can translate marketing performance data into a compelling business case
Highly organized, CRM-disciplined, and forecast-accurate
Digital agency executives looking to move client-side are encouraged to apply

Responsibilities

Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
Sell integrated digital advertising solutions, including: OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM, website/landing page strategy, analytics/measurement, conversion optimization, audience strategy, creative approach, and performance reporting
Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
Expand accounts through performance reviews, upsells, cross-sells, and renewals

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring