DIGITAL SALES EXECUTIVE - WAFB (GDM) - BATON ROUGE
About The Position
Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and is the nation's largest owner of top-rated local television stations and digital assets. The company operates in 117 full-power television markets, reaching approximately 37% of US television households. Gray Digital Media is a full-service digital agency offering national and local clients digital marketing strategies with advanced digital products and services. The company also owns video production companies and studio production facilities. This specific role is for a Digital Sales Executive in Baton Rouge, focusing on the fastest-growing advertising segment. The position involves selling best-in-class, brand-safe, globally capable ad tech, backed by the market's largest local audience platforms. The role requires a driven, consultative sales professional to lead the charge in digital advertising sales.
Requirements
- A consultative, quota-carrying seller with a track record of new business development
- Digital advertising or agency sales background strongly preferred; other outbound sales backgrounds (B2B, SaaS, tech, or solutions sales) also welcome
- Comfortable in an outbound-first environment, with the discipline to prospect relentlessly and the polish to close
- Experience selling or managing SEM, paid social, programmatic/OTT/CTV, display/video, and SEO solutions
- A strong communicator who can translate marketing performance data into a compelling business case
- Highly organized, CRM-disciplined, and forecast-accurate
- Digital agency executives looking to move client-side are encouraged to apply
Responsibilities
- Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
- Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
- Sell integrated digital advertising solutions, including: OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM; Website/landing page strategy, analytics/measurement, conversion optimization; Audience strategy, creative approach, and performance reporting
- Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
- Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
- Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
- Expand accounts through performance reviews, upsells, cross-sells, and renewals
Benefits
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
