Media Director

VML•New York, NY

7d•$75,000 - $180,000•Hybrid

About The Position

VML is seeking a Media Director to support a key travel/tourism client. This role requires a leader who can embody and support the company's vision and strategic direction, effectively develop and present materials for new business pitches, and be an integral part of the team. The ideal candidate will manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas. This professional will continually reinforce consumer behaviors in integrated idea development, empower innovative ideas with new media technologies, and supervise the implementation of integrated offerings and tools.

Requirements

8+ years of experience with media planning and performance media.
Agency experience required.
Team management experience.
Client facing experience.
Demonstrated ability to manage and lead across cross-functional internal teams and lead with external clients, partners and vendors.
Strong experience and integration with research/planning and analytics/measurement/optimization.
Outstanding verbal and written communication skills.
Adept at using media research and planning tools to determine audience size and determine audience attributes.
Demonstrated success in client relationships, team management, and media planning.
Fortitude to stay calm under pressure.

Responsibilities

Manage the flow of client media-related issues, creating solutions and resolving problems.
Develop and maintain excellent relationships with clients.
Establish timetables for the development of plans.
Support the growth and development of junior team members.
Develop media plans that support the client's marketing objectives.
Continually reinforce consumer behaviors in the integrated idea development process.
Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
Identify opportunities for content partnerships and multi-platform media partnerships.
Create media plan recommendations and alternatives.
Select media channels and determine scheduling.
Analyze competitive activity in the marketplace.
Present media plans to clients.
Work with the analytics team to develop a measurement framework for campaigns.
Work with the analytics team to measure media performance, make recommendations for optimization.
Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
Ensure media plans are executed as planned and approved, on schedule and within budget.
Regularly meet with media and industry reps to develop and maintain expertise on available technologies and capabilities.