Director Commerce Media

Acosta•Bentonville, AR

About The Position

The Director, Commerce Media is responsible for building and creating integrated retail and paid media strategies for clients, focusing on driving measurable business outcomes across onsite retail media, offsite retail media, paid search, paid social, programmatic, display, video, CTV, and other performance-driven channels. The Director will partner with clients, internal media teams, account leads, creative teams, analytics partners, and retail media networks to develop strategic media plans that support client objectives, strengthen commerce performance, and connect brand engagement to conversion. This role will guide channel strategy, audience planning, budget allocation, measurement frameworks, reporting, optimization, and thought leadership across the evolving commerce media landscape. As a leader, this role will help shape Product Connections’ commerce media practice by developing best practices, mentoring media team members, identifying innovation opportunities, and translating marketplace trends into actionable recommendations for clients and internal stakeholders. Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel. With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our Privacy Policy [https://www.acosta.group/privacy-policy/] and Terms and Conditions of Use [https://www.acosta.group/terms-and-conditions-of-use/]. #DiscoverYourPath

Requirements

Experience building and creating integrated retail and paid media strategies.
Experience driving measurable business outcomes across various performance-driven channels (onsite retail media, offsite retail media, paid search, paid social, programmatic, display, video, CTV).
Experience partnering with clients, internal teams, and external partners.
Experience developing strategic media plans.
Experience guiding channel strategy, audience planning, budget allocation, measurement frameworks, reporting, and optimization.
Experience providing thought leadership in the commerce media landscape.
Experience developing best practices.
Experience mentoring team members.
Experience identifying innovation opportunities.
Experience translating marketplace trends into actionable recommendations.

Responsibilities

Building and creating integrated retail and paid media strategies for clients.
Driving measurable business outcomes across onsite retail media, offsite retail media, paid search, paid social, programmatic, display, video, CTV, and other performance-driven channels.
Partnering with clients, internal media teams, account leads, creative teams, analytics partners, and retail media networks to develop strategic media plans.
Supporting client objectives, strengthening commerce performance, and connecting brand engagement to conversion.
Guiding channel strategy, audience planning, budget allocation, measurement frameworks, reporting, and optimization.
Providing thought leadership across the evolving commerce media landscape.
Shaping Product Connections’ commerce media practice by developing best practices.
Mentoring media team members.
Identifying innovation opportunities.
Translating marketplace trends into actionable recommendations for clients and internal stakeholders.