Associate Media Director
About The Position
Local Hero is seeking a sharp and strategic Associate Media Director to lead our media team providing leadership in creating and executing the development of integrated media plans for major national and international brands. This role reports directly to the President and Chief Operating Officer and rolls into the larger Operations function within the company. Local Hero helps franchisees and agents dominate local marketing and stay ahead of the competition with hyper-local ads, live consumer calls and real-time leads. Our easy-to-use local marketing platform is a convenient app designed to drive revenue generation and make life easier for our customer partners. This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations: Colorado, Arkansas, Florida, Illinois, New Hampshire, North Carolina, Ohio, Texas, Utah. Candidates in other locations within the U.S. May be considered if they are planning to move to one of our locations within a reasonable timeframe before or after hire at their own expense. Relocation assistance is not provided. If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading!
Requirements
- Minimum of 5 years of media planning, buying and reporting experience
- Minimum of 1-2 years managerial experience
- Previous experience with offshore and distributed teams
- Minimum 1—2 years attribution and tracking, preferably using Google Tag Manager and/or ad servers
- Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Media or a related field is preferred, but not required.
Nice To Haves
- Ability to effectively prioritize high volume of campaigns at high quality in terms of performance and execution
- Previous experience driving report automation.
- Empathetic to clients’ needs and seeks creative ways to partner with clients to help them meet their needs.
- Proven leadership ability - experience managing direct reports and collaborating with internal partners.
- Excitement to train, motivate & develop a small but might Media Operations Team
Responsibilities
- Lead the lifecycle and execution of four core digital media functions – planning, buying, quality checks and reporting – across an on and offshore media buying team
- Be the player-coach media manager – both leading/managing the team priorities, mentoring talent, while also operating and executing directly on media buys, presentations, reporting and QA when needed
- Serve as a key internal subject matter expert across digital media channels and platforms
- Create, evaluate and refine overall digital media planning and buying strategies, digital platforms, and media mixes for each corporate client
- Innovate, identify and implement new media platforms, technologies and processes, including use of AI, to increase efficacy and efficiency of overall media practice
- Collaborate with Creative and Campaign Operations leads to ensure smooth hand-offs in between Operational functions
- Directly manage Google Tag Manager, ad servers, and media platform data tracking, attribution, analysis and UTM
Benefits
- Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
- Flex PTO plan
- Generous holidays including a reduced schedule between Christmas and New Year’s
- Strong health plans
- Dental and vision premiums covered
- Flexible Spending Accounts Plan
- Matching traditional and Roth 401k
- Employee Assistance Program
- Supplemental tenure-based leave: self-care and family first
- Life Insurance
- Legal Assistance plan
- Pet Insurance discount through the ASPCA
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
