Media Consultant - Orlando Radio
About The Position
Cox Media Group is seeking a Media Consultant for an outside sales role focused on acquiring new clients and managing existing accounts. The Media Consultant helps customers achieve their business goals by developing integrated advertising solutions across radio and digital media. This field-based role collaborates with sales professionals and internal departments, uses industry tools and resources, and focuses on generating new and incremental revenue. The position requires prospecting, campaign development, account growth, and strong client and community relationships. Success calls for a driven, resourceful, organized, customer-focused problem-solver with effective communication, presentation, time-management, and business-development skills. The role offers a commission structure and the opportunity to contribute to CMG’s community impact.
Requirements
- At least two years of experience in new business development and prospecting in media sales or a related sales role.
- Demonstrated record of increasing revenue through effective campaigns.
- Proven success working with people through career, school, organizations, sports, or other settings.
- Strong analytical, problem-solving, communication, interpersonal, and business skills.
- Ability to multitask and work under pressure in a fast-paced environment with tight deadlines.
- Strong marketing, presentation, and closing abilities.
- Attention to detail and strong organizational skills.
- Ability to negotiate with customers to achieve a strong return on investment.
- Experience prospecting for new clients, selling services, and maintaining and upselling existing clients.
- Proficiency in Microsoft Office, PowerPoint, and CRM tools such as HubSpot.
- Valid driver’s license and clean driving record.
Nice To Haves
- BA/BS degree.
- Three years of experience in media sales, account management, or media buying.
- Proven success in digital and radio sales in a local media environment.
Responsibilities
- Identify and assess sales opportunities, applying appropriate resources and strategies.
- Solicit new business through prospecting and cold calling; manage target accounts through the sales pipeline.
- Generate revenue by developing new accounts and expanding existing accounts.
- Prepare proposals for sales leaders and prospective and existing clients.
- Consult clients on CMG solutions and offerings, including product capabilities, measurement, attribution, and KPIs.
- Learn and sell integrated advertising solutions across audio and digital products.
- Meet and exceed sales targets set by the General Sales Manager and/or Director of Sales.
- Conduct needs analyses and account reviews to identify customer priorities.
- Create marketing strategies and persuasive presentations tailored to clients’ needs and goals.
- Negotiate advertising rates and present relevant station sponsorships to prospects and clients.
- Collaborate with internal departments to oversee account stewardship.
- Use HubSpot CRM to manage daily activities, pipeline execution, weekly projections, and revenue reports.
- Upsell existing customers using performance metrics, research insights, and results.
- Work with account management on traffic instructions, account maintenance, make-goods, and aging receivables.
- Attend sales meetings, training sessions, and remote client meetings.
Benefits
- Commission structure with the opportunity to increase income.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
