Media Consultant - Orlando Radio

Cox Media Group•Orlando, FL

13d•Onsite

About The Position

Cox Media Group is hiring a Media Consultant for an outside sales role focused on acquiring new clients and managing existing accounts. The field-based position involves working with sales professionals and using company tools and resources to create integrated marketing solutions aligned with customers’ business goals. The role generates new and incremental radio and digital revenue by prospecting for business, developing cross-platform advertising solutions, running marketing campaigns, and building community relationships. The Media Consultant also retains and grows existing accounts through insight-driven proposals, performance metrics, and effective use of radio station and digital assets. Success requires initiative, organization, customer focus, problem-solving, strong communication, presentation, and time-management skills. The position offers a commission structure and access to sales tools and resources. Cox Media Group also describes its work as contributing economic value to the communities it serves.

Requirements

At least two years of experience in new business development and prospecting within media sales or a related sales role.
Demonstrated track record of increasing revenue through effective campaigns.
Proven success working with people through career, school, organizations, sports, or similar experience.
Strong analytical, problem-solving, communication, interpersonal, and business skills.
Ability to multitask and work in a high-pressure, fast-paced environment with tight deadlines.
Excellent marketing, presentation, and closing abilities.
Strong attention to detail and organizational skills.
Ability to negotiate with customers to achieve a strong return on investment.
Experience prospecting for new clients, selling services, and maintaining and upselling existing clients.
Proficiency in Microsoft Office, PowerPoint, and CRM tools such as HubSpot.
Valid driver’s license and clean driving record.

Nice To Haves

BA/BS degree.
Three years of experience in media sales, account management, or media buying.
Proven success in digital and radio sales in a local media environment.

Responsibilities

Identify and assess sales opportunities and apply resources and strategies appropriately.
Solicit new business through prospecting and cold calling.
Manage target accounts within the sales pipeline.
Generate revenue by developing new accounts and expanding existing accounts.
Prepare proposals for sales leaders and current and prospective clients.
Consult clients on CMG solutions and offerings, including product capabilities, measurement, attribution, and KPIs.
Learn and sell integrated advertising solutions across audio and digital products.
Meet and exceed sales targets set by the General Sales Manager and/or Director of Sales.
Conduct needs analyses and account reviews to identify customers’ priorities.
Create marketing strategies that address each client’s needs and goals.
Create persuasive presentations that generate new or additional business.
Negotiate advertising rates.
Demonstrate product knowledge and communicate product value to customers.
Match station sponsorships to prospect and client needs, and present and sell those sponsorships.
Collaborate with internal departments to oversee account stewardship.
Use HubSpot CRM to track daily activities, build a pipeline, support execution, and prepare weekly projections and revenue reports.
Upsell existing customers using performance metrics, research insights, and results.
Work with account management on traffic instructions, account maintenance, make-goods, and collection of aging receivables.
Attend sales meetings, training sessions, and remote client meetings.