Media Buying Manager

bet365•Denver, CO

About The Position

As a Media Buying Manager, you are accountable for all North American display & programmatic activity across all regulated markets, with the aim of driving continual conversion growth across programmatic environments, with an in-depth understanding of incrementality and how to leverage each channel to achieve goals. This role involves leading all North American programmatic display, audio and video activations across all regulated markets for both sports and casino products. You will work closely with Brand teams and their agencies to ensure full-funnel alignment with the holistic media plan. Key responsibilities include implementing and developing programmatic strategies, facilitating best-in-class campaign delivery across relevant platforms and channels, and leveraging seasonality to effectively plan & deliver business KPIs. You will also work with brand, CRM and other digital teams as part of a coordinated, localized approach to marketing activations, analyze data and results to identify trends and insights for maximum ROI, and project manage key programmatic projects, updating senior management on progression/results. Collaboration with external partners, agencies, and vendors is crucial to deliver efficient activity that is incremental to broader digital activations. Additionally, you will run ad-hoc analysis to resolve pain points and drive continuous improvement, work within departmental KPIs to deliver profitable customers, and collaborate with internal compliance and creative teams to deliver high-quality, compliant assets.

Requirements

Proficiency with key programmatic platforms including but not limited to: StackAdapt, Campaign Manager, DV360, Teads, The Trade Desk.
Extensive demonstrable programmatic experience, preferably within highly regulated markets.
Demonstrated track record of driving business results through optimizations across a full suite of programmatic channels and platforms.
Strong experience in data analysis with experience in using reporting platforms such as Google Analytics 4, Appsflyer.
Strong level of experience of analyzing numerical data, statistics, and presenting/visualizing the data to the Business through Excel, Google Sheets, Data Studio.
Good understanding of other digital channels, how they work alongside programmatic and optimize together.
Strong understanding of customer Lifetime Value (LTV) concepts and how to use LTV reporting metrics to inform campaign optimization.
In-depth understanding of incrementality and experience in building omnichannel strategies to achieve performance goals.
Experience working with external partners, vendors and agencies with strong stakeholder management skills.

Responsibilities

Accountable for all North American display & programmatic activity across all regulated markets.
Drive continual conversion growth across programmatic environments.
Leverage incrementality and understand how to use each channel to achieve goals.
Lead all North American programmatic display, audio and video activations across all regulated markets for both sports and casino products.
Work closely with Brand teams and their agencies to ensure full-funnel alignment with the holistic media plan.
Implement and develop programmatic strategies.
Facilitate best-in-class campaign delivery across relevant platforms and channels.
Leverage seasonality to effectively plan & deliver business KPIs.
Ensure campaign and team readiness across all relevant programmatic channels.
Work with brand, CRM and other digital teams as part of a coordinated, localized approach to marketing activations.
Analyze data and results to identify trends and insights in order to achieve maximum ROI.
Project manage key programmatic projects and update senior management on the progression/results.
Work with external partners, agencies and vendors, to deliver efficient activity that is incremental to broader digital activations.
Run ad-hoc analysis to resolve pain points and drive continuous improvement.
Work within departmental KPIs to deliver profitable customers against assigned sources of truth.
Work with internal compliance and creative teams to deliver high quality, compliant assets that support the implementation of programmatic activity.