Media Buyer (B2B)

AmpiFire • Toronto, ON

16d • Remote

About The Position

AmpiFire is a software-powered content marketing and distribution platform built for serious growth-stage businesses.
We help 7–8 figure brands build compounding organic authority, and we're not just a software company.
We're a software-enabled agency that pairs cutting-edge tooling with hands-on strategic execution.
We're a lean, high-output team. We don't do average.
If you're looking for a place to coast, this isn't it. If you want a place where your work visibly moves the needle and the people around you push you to be better, keep reading.
We're hiring a Media Buyer (B2B) to own and execute paid media for AmpiFire itself, primarily Meta, with upside potential across LinkedIn and Google.
This isn't a "set it and forget it" role.
You'll work closely with our CS/Sales and leadership team to drive qualified inbound leads and sales.
That means you need to understand the nuance of selling to business owners and decision-makers, not just impulse-buying consumers.
You'll sit at the intersection of performance data and creative strategy. You'll have real input. You'll be expected to have opinions and back them up.
There are 3 primary lanes you'll be responsible for driving leads and sales into, each with its own audience, offer(s), and strategies:
DFY: Done For You Agency
Our fastest growing department that's doubled in size in 3 months and has less than 7% of client churn.
Companies hire us to execute everything and deliver results.
The marketing here needs to attract serious buyers; established brands with real budgets who are ready to hand the keys to someone they trust.
DIY: Platform Access
We sell access to our content marketing platform for founders and teams who want to run their own organic growth.
This segment is growing fast and needs marketing that speaks directly to the hands-on operator who wants control without complexity.
Promotional & Adhoc Offers
Webinars, challenges, seasonal pushes, limited offers.
This lane needs someone who can shift into direct response mode and drive results on a timeline, not just build awareness.

Requirements

• 2+ years running Meta ad accounts, ideally in a B2B or high-consideration purchase environment.
• Obsessive attention to detail — you catch things others miss. Typos in copy, tracking discrepancies, budget pacing drift. Nothing gets past you.
• You can show your work — we'll ask to see examples of campaigns you've run, whether through the Meta Ads Library, screenshots, or case study writeups. If you can't show it, it didn't happen.
• You're a proactive, clear communicator (written & verbal) — you know how to write a performance update that's honest, clear, and actionable. No spin, no vague "CPMs were elevated." Real information, real context.
• Modern media buying instincts — you understand the ad account is a system; you understand Andromeda, creative-led testing, and what matters most.
• Creative x media buying fluency — you can clearly explain why a piece of creative is or isn't working, what signal you're reading, and what to test next. You can diagnose and optimize.
• A genuine understanding of B2B buyer psychology and how paid fits into a longer sales cycle.

Nice To Haves

• Experience running LinkedIn Ads (lead gen, thought leadership campaigns).
• Google Ads experience (Search and/or YouTube).
• Previous work in SaaS, agency, or content marketing verticals.

Responsibilities

• Build, manage, and optimise paid campaigns on Meta (primary), with potential expansion to LinkedIn and Google.
• Develop and maintain a structured creative testing framework, not just "let's try something new," but a disciplined, hypothesis-driven approach.
• Own campaign reporting: clear, direct communication on what's working, what isn't, and exactly why.
• Drive insights via the platforms and tools we use: Meta Ads Manager (obviously 😉) AdManage.AI Hyros
• Collaborate with the content and creative team to make sure ad creative and media strategy are tightly aligned (i.e. you understand that creative is the targeting, for the most part).
• Monitor daily account health: pacing, budgets, CPL, downstream lead quality.
• Proactively flag performance shifts and bring a recommended action, not just the problem.
• Contribute to the strategic roadmap for paid acquisition as performance data supports.

Benefits

• Fully remote — work from wherever you do your best thinking.
• Autonomy with clear expectations and trust (we do NOT like to micromanage people).
• Direct exposure to the leadership team and real influence over strategy.
• A front-row seat to how a fast-moving AI-powered B2B platform grows.
• Performance-based bonuses tied to clear outcomes.
• A genuine career path — this role has room to grow into a leadership role and/or compensation adjustments, if that's what you'd desire.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed