About the position
We are seeking a talented and experienced Media Buyer to join our dynamic marketing team for our app-based subscription business. As a Media Buyer, you will play a pivotal role in driving the growth and success of our subscription model through strategic advertising campaigns on Google, TikTok, Facebook, and Instagram platforms. Your expertise in digital advertising, data analysis, and audience targeting will be essential in reaching and engaging our target audience to maximize conversions and subscriber retention.
Responsibilities
- Develop and execute comprehensive media strategies for TikTok and Facebook advertising campaigns
- Conduct market research and audience analysis to identify target demographics, interests, and behaviors
- Create engaging ad creatives, ad copy, and landing pages
- Manage end-to-end campaign execution, including budget allocation, bidding strategies, ad placements, and scheduling
- Monitor and analyze campaign performance metrics
- Identify trends, insights, and opportunities for optimization
- Collaborate with the creative team to develop compelling visuals and videos
- Stay updated with industry trends and emerging best practices for TikTok and Facebook advertising
- Prepare regular reports and presentations showcasing campaign performance and recommendations for optimization
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of hands-on experience managing TikTok and Facebook advertising campaigns.
- Proficiency in using advertising tools and platforms, such as TikTok Ads Manager and Facebook Business Manager.
- Proven track record of achieving and exceeding KPIs, such as ROAS, conversion rates, and engagement metrics.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Creative mindset with the ability to develop innovative ad concepts and strategies.
- Excellent communication and collaboration skills, with the ability to work effectively within a cross-functional team.
- Detail-oriented and organized.
Benefits
- A fast-growing environment where you can help shape the company and product.
- An entrepreneurial-minded team that supports risk, intuition, and hustle.
- A hands-off management approach so you can focus and do your best work.
- An opportunity to make a big impact in a transformative industry.
- Competitive salaries, a friendly and laid-back atmosphere, and a commitment to building a great asynchronous culture.
- Opportunity to work on a life-changing product that millions of people use.
- Build products that directly impact and support people with learning differences like dyslexia, ADD, low vision, concussions, autism, and more.
- Work in one of the fastest-growing sectors of tech, the intersection of artificial intelligence and audio.