Media and Marketing Reporting Analyst

Go Fish Digital

About The Position

This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You’ll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable.

Requirements

5–8+ years in digital analytics, preferably in an agency environment
Strong ecommerce tracking experience
Expertise in GTM (web + server-side), GA4, and platform conversion tracking
Experience with Meta CAPI and Enhanced Conversions
Client-facing experience

Nice To Haves

Proficiency in Looker Studio
Familiarity with BigQuery or SQL
Experience with enterprise or international clients

Responsibilities

Serve as the primary analytics contact for assigned clients
Participate in client calls to present performance, explain data, and provide actionable recommendations
Support the development of measurement frameworks, especially for ecommerce clients
Translate business goals into clear tracking and reporting approaches
Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
Guide GTM (web + server-side) structure and GA4 event design
Support advanced implementations including Meta CAPI and Enhanced Conversions
Step in hands-on when necessary, but primarily ensure quality and consistency
Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
Identify and resolve tracking gaps that impact data quality
Improve trust in data by proactively catching and fixing issues
Work closely with media teams to align tracking with campaign strategy
Act as a bridge between analytics and media for troubleshooting and QA
Support internal standardization of tracking and reporting practices