Media Analyst

WPP PLC•Milan, TN

32d•Hybrid

About The Position

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. The Media Analyst will serve as a pivotal member of our dedicated client team, a large international company, providing comprehensive analytical support to transform media activity data into actionable insights. This role, blending client care and media research, focuses on data analysis, interpretation, and strategic reporting. You will be instrumental in empowering internal media planning and management teams, ensuring effective strategy execution, proactive optimization, and informed decision-making through competitive analysis, post-analysis, and centralized, cross-category reporting.

Requirements

Bachelor's degree in a relevant discipline (e.g., Economics, Statistics, Marketing, or related fields).
2-3 years of proven experience in analytical, reporting, or data-driven roles, preferably within media agencies.
Demonstrating skills in using Excel for advanced analysis.
Leveraging knowledge of key media measurement tools (e.g., Nielsen AQX and Google Analytics) and Business Intelligence platforms (e.g., Power BI) to drive exploration and problem-solving.
Exhibiting excellent critical thinking, precision, and a deep curiosity for interpreting complex data and formulating strategic recommendations.
Demonstrating proven ability to manage multiple priorities and meet deadlines in a dynamic and fast-paced environment.
Fluent in Italian and English (both written and spoken).
Showing keen interest and proactivity in applying advanced technologies, including AI, to optimize analytical processes.

Responsibilities

Monitoring and tracking the effectiveness of media activities on defined KPIs, utilizing reporting systems and internal tools, and proposing solutions to improve performance.
Developing and delivering regular and ad-hoc campaign reports, interactive dashboards, and translating complex data into clear stories that drive strategic action.
Conducting competitive analysis and media resource allocation analysis to benchmark client activity within the market, offering context and foresight for strategic planning, including numerical competitive data analysis.
Collaborating closely with media management & delivery team, providing data for activity optimization and future strategy definition.
Contributing to the design and implementation of reporting frameworks and analytical approaches, with a focus on automation and workflow improvement.
Extracting and analyzing both Digital and Offline data from various sources and specific tools.

Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume