Social Media Analyst
About The Position
Are you interested in managing high-performing paid social campaigns on Meta, TikTok, and other social media platforms? We’re looking for a data-driven digital marketer who thrives in a fast-paced, collaborative environment to manage successful paid social campaigns for a diverse client portfolio. How will you make a difference? As a Social Media Analyst, you’ll play a key role in delivering measurable results by creating, managing, and reporting on paid social campaigns. Working alongside a team of experts, you’ll blend analytical and creative skills to develop effective ad strategies, test creative variations, and refine targeting for maximum impact. You’ll also directly communicate with clients, presenting insights and recommendations to achieve their goals. By prioritizing your growth and development, we’ll ensure you stay on the cutting edge of platform and industry shifts to drive impactful results for your clients.
Requirements
- Bachelor’s degree
- 1+ years of full-time professional experience in paid social marketing (Meta, TikTok, Snapchat, etc.)
- High level of proficiency in Excel (pivot tables, VLOOKUPS, conditional formatting, etc.)
- Familiarity with paid social platforms
- Proficiency in Google suite and Microsoft suite
- Excellent time management, organization, and client-facing skills
- Excellent verbal and written communication skills
- Embodies ROI’s core values [https://roirevolution.com/company/careers/] and is willing to contribute to a collaborative team environment
Responsibilities
- Monitor and analyze paid social campaign performance across platforms including Meta, TikTok, and Pinterest, and others, translating data into clear strategic recommendations.
- Apply statistical and competitive analysis to evaluate advertising performance and optimize campaigns accordingly.
- Build and launch compelling paid social ads, writing primary text, headlines, and descriptions aligned to client goals.
- Test and evaluate creative, audience, and targeting variations to identify the most effective strategies for each client and initiative.
- Communicate with clients regularly via email and video calls on timelines, budgets, reporting, and performance insights, providing clear recommendations and next steps.
- Develop, maintain, and present performance reports and dashboards using Excel and Looker Studio, explaining performance drivers and recommending actionable improvements.
- Collaborate with Social Media team members and cross-functionally to support client communication and related action items.
Benefits
- Work-life integration supported by a hybrid work environment and core office hours
- Thoughtfully designed workspace for collaboration, deep work, and downtime
- 20 days of PTO with incremental increases as your ROI career progresses
- 10 paid holidays
- Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
- Paid disability and life insurance
- Monthly education bonus
- Training and mentorship programs designed for personal and professional growth
- Team lunches twice per quarter
- Quarterly team builders
- Fully stocked kitchen and catered weekly lunch
- Eco-friendly office with onsite gym and game room
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
