Social Media Analyst

Roi Revolution Inc•Raleigh, NC

1d•Hybrid

About The Position

Are you interested in managing high-performing paid social campaigns on Meta, TikTok, and other social media platforms? We’re looking for a data-driven digital marketer who thrives in a fast-paced, collaborative environment to manage successful paid social campaigns for a diverse client portfolio. How will you make a difference? As a Social Media Analyst, you’ll play a key role in delivering measurable results by creating, managing, and reporting on paid social campaigns. Working alongside a team of experts, you’ll blend analytical and creative skills to develop effective ad strategies, test creative variations, and refine targeting for maximum impact. You’ll also directly communicate with clients, presenting insights and recommendations to achieve their goals. By prioritizing your growth and development, we’ll ensure you stay on the cutting edge of platform and industry shifts to drive impactful results for your clients. What will you do? Monitor and analyze paid social campaign performance across platforms including Meta, TikTok, and Pinterest, and others, translating data into clear strategic recommendations. Apply statistical and competitive analysis to evaluate advertising performance and optimize campaigns accordingly. Build and launch compelling paid social ads, writing primary text, headlines, and descriptions aligned to client goals. Test and evaluate creative, audience, and targeting variations to identify the most effective strategies for each client and initiative. Communicate with clients regularly via email and video calls on timelines, budgets, reporting, and performance insights, providing clear recommendations and next steps. Develop, maintain, and present performance reports and dashboards using Excel and Looker Studio, explaining performance drivers and recommending actionable improvements. Collaborate with Social Media team members and cross-functionally to support client communication and related action items. This description is intended to describe the general nature and level of work of the job, not an exhaustive list. About ROI Revolution We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology . Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency. Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence. If you thrive in a fast-paced, collaborative environment, you’ll love working with us! Our Hybrid Workplace At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility. To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days. If you’re not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here! Our Benefits We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally. Here are some of the resources and support we provide to our team members: Work-life integration supported by a hybrid work environment and core office hours Thoughtfully designed workspace for collaboration, deep work, and downtime 20 days of PTO with incremental increases as your ROI career progresses 10 paid holidays Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental) Paid disability and life insurance Monthly education bonus Training and mentorship programs designed for personal and professional growth Team lunches twice per quarter Quarterly team builders Fully stocked kitchen and catered weekly lunch Eco-friendly office with onsite gym and game room For more details visit our Careers page or ask your Talent Acquisition Specialist! ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

Requirements

Bachelor’s degree
1+ years of full-time professional experience in paid social marketing (Meta, TikTok, Snapchat, etc.)
High level of proficiency in Excel (pivot tables, VLOOKUPS, conditional formatting, etc.)
Familiarity with paid social platforms
Proficiency in Google suite and Microsoft suite
Excellent time management, organization, and client-facing skills
Excellent verbal and written communication skills
Embodies ROI’s core values and is willing to contribute to a collaborative team environment

Responsibilities

Monitor and analyze paid social campaign performance across platforms including Meta, TikTok, and Pinterest, and others, translating data into clear strategic recommendations.
Apply statistical and competitive analysis to evaluate advertising performance and optimize campaigns accordingly.
Build and launch compelling paid social ads, writing primary text, headlines, and descriptions aligned to client goals.
Test and evaluate creative, audience, and targeting variations to identify the most effective strategies for each client and initiative.
Communicate with clients regularly via email and video calls on timelines, budgets, reporting, and performance insights, providing clear recommendations and next steps.
Develop, maintain, and present performance reports and dashboards using Excel and Looker Studio, explaining performance drivers and recommending actionable improvements.
Collaborate with Social Media team members and cross-functionally to support client communication and related action items.

Benefits

Work-life integration supported by a hybrid work environment and core office hours
Thoughtfully designed workspace for collaboration, deep work, and downtime
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Team lunches twice per quarter
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco-friendly office with onsite gym and game room