Media Data Analyst

Marketing Architects

4d • Remote

About The Position

At Marketing Architects, we believe TV advertising is still the most powerful marketing channel. But the typical process for TV is expensive, difficult to scale and to measure. So we flipped the traditional approach on its head and rebuilt the agency model with the client in mind. Today, we're growing a team of talent from across the United States to reimagine how brands advertise on TV.
ROLE OVERVIEW
The Media Data Analyst supports the performance and strategy of our TV advertising campaigns by transforming complex data into actionable insights. In this role, you’ll build predictive models, visualizations and forecasting tools that guide media buying decisions across both Linear and Streaming TV. This is a role for a deeply analytical and technical individual who thrives in solving puzzles and problems. You’ll work closely with Media, Buying and Product teams and report to the VP, Media Analytics.

Requirements

• Hands-on experience with media measurement, performance analytics or forecasting, Linear TV, CTV or Streaming preferred
• Experience working with large datasets to produce accurate, decision-driving analysis.
• Strong working knowledge of statistical methods, modeling techniques and data visualization.
• Experience building dashboards, reports or analytical tools used by cross-functional partners.
• Comfort working in technical, analytical environments and adopting new tools, including AI-enabled platforms.

Responsibilities

• Analyze large, complex media performance and viewership datasets to inform planning, buying and optimization decisions.
• Build and maintain dashboards, forecasting models and reporting tools used across the organization.
• Support the ongoing development and evaluation of our AI-powered media optimization platform, through testing, validation and feedback.
• Own daily, weekly and monthly media forecasting and planning workflows with a high degree of accuracy.
• Create and enhance models, metrics and tools that drive the business forward and challenge the status quo

Benefits

• 100% employer-paid medical, dental and disability, with vision option
• Generous 401(k) matching
• Flexible paid time off, 9 paid holidays plus 2 floating holidays
• Paid parental leave
• Annual office supply allowance, monthly internet stipend and employer-paid cell phone
• Opportunities to connect virtually and in-person twice a year with our fully remote team

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed