Media Analyst

Tombras • Knoxville, TN

3h • Onsite

About The Position

The Media Analyst will assist in the development of media strategies by gathering competitive data, conducting industry research, and generating audience insights. This role contributes to the creation of strategy presentations, aiding in the development of narrative and strategy. The analyst will be responsible for the creation of Buy Authorizations and maintaining the Insertion Order tracker, keeping track of over and under delivery. They will also create and maintain flowcharts, manage media budgets, and track optimizations. Support in the reporting of campaign performance, learning how to identify trends and create the “so what” narrative is also a key responsibility. The role produces competitive reporting and analysis, keeping the team abreast of changes to competitor brand investment and messaging, and maintains communication with the channel teams, ensuring campaigns are live and running properly. For career advancement, the analyst will learn all research and planning tools and be responsible for pulling information for the team as needed. They will stay up to date on industry trends, sharing pertinent information and implementing new strategies into daily work.

Requirements

• Bachelor’s degree in Advertising or Marketing
• 0-1 years experience
• Growth Mindset: Comes with an open mind and is ready to learn every day
• Team Player: Jumps in to support the work and the team, in whatever way they are able
• Communication skills: Listens intently, takes good notes, professional in written and verbal communication

Responsibilities

• Assist in the development of media strategies by gathering competitive data, doing industry research, and generating audience insights.
• Contribute to the creation of strategy presentations, aiding in the development of narrative and strategy.
• Responsible for the creation of Buy Authorizations and maintaining the Insertion Order tracker, keeping track of over and under delivery.
• Create and maintain flowcharts, managing media budgets, and tracking optimizations.
• Support in the reporting of campaign performance, learning how to identify trends and create the “so what” narrative.
• Produce competitive reporting and analysis, keeping the team abreast of changes to competitor brand investment and messaging.
• Maintain communication with the channel teams, ensuring campaigns are live and running properly.
• Learn all research and planning tools and be responsible for pulling information for the team as needed.
• Stay up to date on industry trends, sharing out pertinent information and implementing new strategies to daily work.

Benefits

• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level