Media Analyst

Contracting Resources Group • Falls Church, VA

3d • Hybrid

About The Position

This position is for a media analyst supporting the Military Health System and the Defense Health Agency. Our team supplies strategy, planning, video, news writing, graphic design, social media, media relations, outreach, web, and administrative support to one of the largest communication programs in the Department of War. The purpose of the position is to conduct media analysis activities to advance MHS and DHA objectives and priorities by informing senior leaders of trends in media coverage that impact the organization.

Requirements

• Degree in journalism, communications, marketing, or similar field
• Ability to conduct and/or lead media relations activities related to a variety of topics.
• Experience and/or education in media monitoring, reporting, and data visualization.
• Experience and/or education in writing and coordinating media relations products, like talking points, issue papers, press releases, media advisories, and related products.
• Experience and/or education in assessing media engagements and communicating findings/recommendations for future directions to leaders.
• Experience and/or education in identifying and recommending media engagement courses of action to advance organizational goals.
• Ability to work in a fast-paced environment both independently and as a team.
• Experience following AP Style.

Nice To Haves

• Experience working with the Department of War.
• Experience with media intelligence suites (e.g. CISION, Meltwater, PublicRelay)
• PRSA certification

Responsibilities

• Produce daily and as-needed media reports for senior leadership, detailing trends in coverage, sentiment, audience reach, media type, coverage areas, and other metrics.
• Identify communications, risks, opportunities, goals, and objectives within assigned areas.
• Evaluate impact of MHS and DHA media relations activities.
• Track and report sentiment analysis of media coverage and public perception.
• Research, plan, execute, and assess media relations activities to advance organizational priorities and objectives.
• Write and coordinate Public Affairs Guidance, talking points, questions and answers, issue papers, press releases, media advisories, media engagement preparation materials, and related products.
• Ensure products comply with AP Style, division style guides, and Section 508 of the Individuals with Disabilities Act requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level