MarTech Specialist

Saxon Global • Milwaukee, WI

5d

About The Position

Implement new CS marketing and lead gen website. Execute digital marketing campaigns (e.g. email, social media, advertising). Lead digital strategy for Connected Services, including management of website/landing pages with SEO/GEO-optimized content and Salesforce-integrated lead-capture forms, and the development and execution of Connected Services digital marketing campaigns. Own the Connected Services marketing roadmap defining messaging strategy, marketing tactics and execution plan. Create and maintain marketing collateral to promote Connected Services solutions. Partner with sales team to plan and execute customer-facing events such as customer showcases and tradeshows with booth content, pre-show social campaigns, and a defined lead-capture process at each show. Partner with product management team to create product collateral and content for both internal and external audiences, such as white papers and webinars. Develop customer testimonials and case studies with quantified results, for use on the website and in sales conversations.

Requirements

• Salesforce-integrated lead-capture forms
• SEO/GEO-optimized content
• Messaging strategy
• Marketing tactics and execution plan
• Marketing collateral
• Customer-facing events
• Booth content
• Pre-show social campaigns
• Lead-capture process
• Product collateral and content
• White papers
• Webinars
• Customer testimonials and case studies

Responsibilities

• Implement new CS marketing and lead gen website
• Execute digital marketing campaigns (e.g. email, social media, advertising)
• Lead digital strategy for Connected Services, including management of website/landing pages with SEO/GEO-optimized content and Salesforce-integrated lead-capture forms
• Develop and execute Connected Services digital marketing campaigns
• Own the Connected Services marketing roadmap defining messaging strategy, marketing tactics and execution plan
• Create and maintain marketing collateral to promote Connected Services solutions
• Partner with sales team to plan and execute customer-facing events such as customer showcases and tradeshows with booth content, pre-show social campaigns, and a defined lead-capture process at each show
• Partner with product management team to create product collateral and content for both internal and external audiences, such as white papers and webinars
• Develop customer testimonials and case studies with quantified results, for use on the website and in sales conversations

What This Job Offers

• Education Level: No Education Listed