Martech Specialist- Google Analytics

Cloudious • New York City, NY

5d • Hybrid

About The Position

We are seeking a Martech Specialist with good experience in Google Analytics, Google Tag Manager tagging, Braze campaign management, mParticle CDP, and Snowflake DW as different tools in the Martech suite of products. The candidate should have at least hands-on expertise on GA, GTM, and Braze. Experience in the retail B2C industry digital applications and in transactional applications vs content applications is required. Experience managing martech across omni-channel applications like websites, mobile apps, and iPads is a must. Excellent communication skills and prior experience working directly with business stakeholders on design, development, rollout, and review responses are essential. The role requires presence in the NY office 2-3 days a week and experience working with offshore teams.

Requirements

• Good experience in Google Analytics
• Google Tag Manager tagging
• Braze campaign management
• mParticle CDP
• Snowflake DW
• Hands-on expertise on GA, GTM, and Braze
• Experience in retail B2C industry digital applications
• Experience in transactional applications vs content applications
• Experience managing martech across omni-channel applications like website, mobile apps, iPad
• Excellent communication skills
• Prior experience working directly with business stakeholders on design, development, rollout, and review responses
• Intermediate level in using new technology solutions such as project management software, digital advertising platforms, and database management and analytics
• HTML/HTML5
• JavaScript
• Google Analytics

Nice To Haves

• Presence in NY office 2-3 days a week
• Work experience with offshore teams

Responsibilities

• Responsible for identifying the best marketing automation software and other technology solutions, implementing them into the client's existing technology stack, and ensuring all marketing strategies align with client objectives.
• Have strong problem-solving skills and be able to interpret metrics such as conversion rates, cost per lead, and click-through rates to gain insights for future improvement.
• Play a crucial role in optimizing marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.
• Work closely with the marketing team, digital marketing, data developers to identify opportunities, measure performance, and recommend strategies for improving marketing efforts.
• Collect, monitor, and analyze data using KPIs such as click-through rate, conversion rate, or cost per lead.
• Suggest ways to increase customer acquisition, demand generation, and revenue.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed