Senior MarTech Manager

Verizon • Alpharetta, GA

1d • $126,000 - $242,000 • Hybrid

About The Position

The Senior MarTech Technology Manager serves as the primary bridge between Martech business strategy, complex technical execution, and next-gen personalization in a high-impact, high-visibility role. This role could be a match for you if you are in an enterprise MarTech leadership role that creates and executes business strategy and you have the technical depth and expertise to build the strategy within the technical tools. As a personalization strategist, you must have experience with Pega, or a similar decisioning tool, Adobe or other Real Time Marketing tools, AI and Machine Learning, and the ability to lead large scale teams and programs through Agile delivery. As a next-gen personalization expert, you must have a clear vision on how you’ll bring personalization to the next level in the age of AI, enabling true agentic and 1:1 personalized, omni-channel customer experiences. As a leader, you must be comfortable defining success through building detailed program roadmaps and complex business cases that will serve as the plan to follow as you lead your team to success. You have mastered storytelling, including speaking to executive leaders and building impactful PowerPoint decks to highlight the impact of the work the team is delivering. Each year, you will be responsible for delivering a roadmap of $5-10M of capital translating into business impact; retaining and saving our customers and selling our products through delivery of technology that transforms the business.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of marketing technology and strategy experience, with a focus on MarTech, Adobe, and Pega
• Experience leading marketing technology teams where the focus is on both strategy and technology
• Experience building PowerPoint storytelling decks
• Experience delivering "exec-ready" presentations to senior leadership.
• Experience leading large-scale technical working sessions with both technical and business peers, and managing a large internal team.

Nice To Haves

• Master’s degree or MBA in a technical or business-related field.
• Deep familiarity with Pega or similar decisioning engines.
• Deep familiarity with MarTech tools like the Adobe and Google suite.
• Eight or more years of total experience, specifically within the Telecommunications industry or MarTech field.
• Strong understanding of AI/ML frameworks and how they power personalization at scale.
• A detail-oriented mindset with a background in coding or data analytics (SQL, Python) that allows you to engage meaningfully with technical architects and data scientists.
• Proven experience in "Save" or "Retention" strategy and the logic behind automated offer decisioning and outbound marketing.
• Aspirational drive with a clear desire to grow and learn throughout your career.
• Two or more years in a leadership or managerial role leading 3+ direct reports.

Responsibilities

• Own the evolution of the Martech strategy and personalization of both customers and experiences across Verizon’s channels, invoking cutting edge AI and agentic solutions to enable best in class personalization.
• Own the evolution of the Pega Decisioning and Real Time Marketing platforms, designing architecture and decisioning strategy to build a flexible, scalable, future-proofed platform.
• Deep-dive into the technical depth of Marketing Technology to scale our tech stack to achieve agentic personalization goals and provide best-in-class industry expertise on both current and future technology stack.
• Lead day-to-day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.
• Lead large-group working sessions focused on the execution of work, making decisive trade-offs based on both business impact and technical feasibility.
• Experienced in navigating the Adobe ecosystem and other MarTech tools to power next-gen personalization, with the strategic vision to synchronize decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.
• Own the creation of high-impact executive narratives, translating complex technical roadmaps into visually compelling PowerPoint presentations that drive organization-wide alignment.
• Serve as a "storyteller of logic," taking hours of technical execution and distilling it into clear, strategic impact to inform senior and executive leadership.
• Bridge the communication gap between business strategists and technical delivery teams, ensuring every stakeholder understands the "why" and the "how" of our decisioning engine.
• Demonstrate a clear understanding of and vision for agentic personalization in a Martech universe and how it can be built and scaled.
• Collaborate with Data Science and Engineering teams to build, design, and integrate AI and Machine Learning models into the real-time marketing and decisioning ecosystem.
• Clear understanding of how to best-leverage Pega’s Adaptive Modeling and Adobe’s AI functionality to drive meaningful outcomes.
• Establish "best-in-class" standards for how business problems are translated into technical requirements, reducing "time-to-market" for new offers and features.
• Define and track success metrics that matter: from conversion lift and retention saves to technical KPIs like offer eligibility accuracy and system latency.
• Define comprehensive measurement frameworks that link technical deployments to business value, translating strategic outcomes into data requirements and partnering with Data Science to build actionable reporting dashboards.
• Convert complex performance reports into executive-level analytics to track business outcomes and identify roadmap requirements for performance tuning.
• Lead large-scale technical delivery squads of 30–50 people through complex, iterative cycles, ensuring high-velocity execution and a standard of technical excellence.
• Manage and mentor an internal team of decisioning Product Owners, defining priorities and upskilling them in technical strategy while fostering a warm, driven, and high-performing team culture.
• Drive cross-functional alignment across VBG business and technical leadership, serving as a strategic proxy in leadership forums to synchronize technical roadmaps with the broader personalization vision.

Benefits

• medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• matched 401(k) savings plan
• up to 8 company paid holidays per year
• up to 6 personal days per year
• paid parental leave
• adoption assistance
• tuition assistance
• premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• up to 15 days of vacation per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior