Martech Enablement Operations Lead

Brightspeed•Charlotte, NC

13h•Hybrid

About The Position

We are seeking a Martech Enablement Operations Lead to join our growing Marketing team. In this role, you will serve as the end-to-end owner of our marketing technology ecosystem and customer communications tech stack, leading the design, execution, and continuous optimization of CRM marketing programs. You will drive the orchestration of customer engagement experiences, ensuring seamless delivery across platforms such as Salesforce Marketing Cloud and other core Martech solutions. This role blends strategic leadership, technical expertise, and operational excellence to deliver scalable, high-impact customer experiences.

Requirements

8+ years of hands-on Salesforce Marketing Cloud experience (development and administration) with a strong grasp of platform capabilities and limitations
Strategic mindset with the ability to translate business goals into scalable Martech solutions
Strong leadership and ownership, with experience driving initiatives across cross-functional teams
Highly effective at prioritization, planning, and delegation across multiple concurrent workstreams
Proven track record of delivering measurable outcomes, balancing long-term vision with near-term execution
Excellent communication skills, enabling you to influence stakeholders across technical and non-technical audiences
Ability to thrive in a fast-paced, evolving environment and can adapt quickly while maintaining high standards
English language skills

Nice To Haves

Experience in the telecommunications industry or related fields
Marketing Cloud Certification strongly preferred
Bachelor’s Degree in Business Administration, Marketing or related field

Responsibilities

Own and lead end-to-end customer lifecycle marketing workstreams, from grooming through execution, optimization, and measurement, driving incremental revenue, conversions, engagement, and increased customer retention
Architect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiences
Act as the primary bridge between Marketing and IT, defining clear requirements and guiding technical implementation to achieve business outcomes
Drive roadmap and prioritization of Martech initiatives, tools, and capabilities to enhance speed, scalability, and long-term platform health and business goals
Lead deep-dive analyses to identify gaps, inefficiencies, and opportunities, and translate insights into best practices, standards, and governance
Make, guide, and enforce key architectural and operational decisions (e.g., real-time vs. batch, triggered vs. scheduled, dynamic vs. static content strategies)
Oversee and ensure excellence in campaign execution, including automation design, testing frameworks, data flows, and performance monitoring
Establish and evolve data architecture and governance practices to enable personalization, segmentation, and measurement at scale
Influence cross-functional strategy across Marketing, IT, Product, and Analytics to align on customer experience outcomes