MarTech Enablement - Mid Level

USAA•Tampa, FL

1d•Hybrid

About The Position

As a dedicated MarTech Enablement – Mid Level, you will lead the Association-wide enablement strategy for marketing and advertising technology capabilities, driving a bold vision that ensures successful adoption and transformation across the organization. This role involves owning and innovating the roadmap for change management and training programs, empowering teams to maximize the value of platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, and other MarTech and AdTech solutions. You will champion a culture of learning and adaptability by designing scalable, user-centric enablement frameworks that accelerate adoption and optimize performance. Responsibilities include overseeing the development and delivery of training programs, communication plans, and best practices to ensure seamless integration of new technologies into business workflows. The position also entails performing the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members, collaborating with internal stakeholders to optimize customer experience, and designing and driving implementation of multi-platform technology and digital solutions. You will optimize and improve existing products and experiences across all channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs), employing Human-Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market.

Requirements

Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
4 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, Research/Testing.
1 year of Customer Contact Channel experience within Insurance or Financial services industry will take place of 1 year of the minimum experience required.
Demonstrated ability to effectively develop, present, influence, and communicate business decisions.
Knowledge of Agile Methodology.

Nice To Haves

Foundational Experience in Marketing Technology Enablement
1–3 years of experience supporting change management, training, or adoption programs for MarTech and AdTech platforms.
Familiarity with Key Marketing Platforms
Exposure to tools such as Adobe Experience Cloud, Salesforce Marketing Cloud, Workfront, or similar marketing technology solutions.
Basic Understanding of Change Management Principles
Knowledge of frameworks for driving adoption and supporting organizational change.
Training & Communication Support Skills
Ability to assist in creating user guides, training materials, and communication plans for technology rollouts.
Collaboration Skills
Experience working with cross-functional teams to coordinate enablement activities and gather feedback.
Technical Aptitude & Learning Orientation
Interest in learning platform capabilities and supporting technical onboarding for end-users.
Attention to Detail & Organizational Skills
Strong ability to manage documentation, track enablement activities, and ensure accuracy in training resources.
Growth Mindset & Career Development Orientation
Desire to build expertise in marketing technology enablement and advance into senior roles.

Responsibilities

Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance.
Assists with translating Digital or Technology product and experience opportunities (customer “needs” and “wants” as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, features) and drives development of execution strategy.
Shepherds Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.)
Creates Business Case artifacts and hypotheses for scoping of Digital or Technology product and experience opportunities.
Continuously leverages data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs and KRIs.
Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements.
Develops customer (i.e., business partners, members, stakeholders) relationships to collaborate and understand current and future business needs.
Prepares compelling presentations, and other forms of communication, to present and communicate complex concepts to a diverse audience.
Researches and identifies industry best practices and trends to increase effectiveness of Digital or Technology products.
Maintains and applies a maturing knowledge of the Business, Technology, UX, and relevant experiences and processes and an academic understanding of Product Management.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.