Martech Director

Polymarket•New York, NY

About The Position

Polymarket is seeking a Martech Director to elevate its marketing technology stack and lifecycle program. This role involves owning the end-to-end technical and operational aspects of the martech stack, campaign orchestration, data pipelines, QA standards, and deployment governance. The ideal candidate will stabilize existing infrastructure, reduce operational debt, and build a roadmap for an automated, AI-assisted lifecycle program. This is a critical hire for Polymarket's growth stage, requiring someone who can independently manage and advance the martech operations.

Requirements

5+ years in marketing automation, martech, or CRM operations, with hands-on experience owning the technical layer, not just using the tools.
Proven experience owning data pipelines and integrations in a martech context, including building and maintaining connections between CRM platforms and upstream data sources.
Deep platform administration experience across major marketing automation and CRM tools. You can configure, troubleshoot, and own these systems without routing work through a separate technical team.
Experience setting operational and QA standards for a mature lifecycle program, including deployment governance, testing frameworks, and measurable outcomes tied to retention or reactivation.
Ability to think architecturally about the martech stack. You've identified capability gaps, mapped a forward-looking roadmap, and made build vs. buy decisions that held up over time.
Clear instincts about data ownership. You know how to work alongside a central data team, consume their outputs cleanly, and maintain a well-documented boundary between lifecycle ops and data engineering.

Nice To Haves

Hands-on experience with AI or programmatic personalization in lifecycle programs, including dynamic content, predictive segmentation, or automated decisioning.

Responsibilities

Own the Lifecycle martech stack as primary admin: configuration, integrations, troubleshooting, and deployment standards across all three lifecycle tracks, with no dependency on a separate engineering team for day-to-day operations.
Build and maintain campaign orchestration logic across acquisition, retention, and reactivation, evolving toward fully automated, programmatic execution using data signals and AI where applicable.
Manage integrations between the martech stack and upstream data pipelines, partnering with the central data team to consume segmentation models and customer data cleanly without duplicating ownership.
Audit and maintain CRM data hygiene on an ongoing basis, keeping segmentation inputs accurate and reliable and documenting the interface between lifecycle ops and the central data team as both sides scale.
Translate stack gaps and capability needs into a prioritized roadmap, presenting build vs. buy tradeoffs and architecture recommendations to growth leadership.
Set and enforce operational standards for the retention program specifically, including QA processes, deployment governance, and experimentation cadence, establishing what best-in-class in-life and reactivation operations actually looks like here.