Marketplace Advertising Manager

Staples•Framingham, MA

About The Position

The Marketplace Advertising Manager is responsible for driving sales across Amazon, Walmart, Target, Google, and other marketplace platforms through product and keyword research, online advertising, and SEO optimization. The role manages advertising budgets and seeks to grow return on ad spend (ROAS) in line with key performance indicators (KPIs). It oversees the development and execution of advertising campaigns aligned with the company’s business strategy. The manager develops and optimizes paid search campaigns, evaluates advertising and marketplace performance, and works with analytics teams, internal stakeholders, and external service providers. The role also presents strategies and results to senior leaders and provides guidance to junior team members.

Requirements

Bachelor's degree in Marketing, Advertising, Business Administration, or equivalent work experience.
5+ years of progressively responsible experience in digital advertising, including experience focused on eCommerce or marketplace platforms.
Experience managing PPC campaigns on Amazon, Walmart, Google, or similar marketplace platforms.
Experience conducting keyword research and applying SEO best practices to product listings or eCommerce content.
Experience analyzing advertising performance and preparing reports using Excel, Tableau, Amazon Analytics, or similar tools.
Strong analytical skills and ability to turn complex advertising and marketplace data into clear actions.
Strategic thinking and ability to build long-term advertising plans aligned with sales and business goals.
Budget ownership and sound judgment when balancing growth, profitability, and return on ad spend.
Clear written and verbal communication skills, including the ability to influence stakeholders and present performance insights.
Adaptable, collaborative approach and ability to work independently across internal teams and external partners.
Experience collaborating with internal stakeholders, agencies, vendors, or third-party service providers.

Nice To Haves

Master's degree in Marketing, Business Administration, or a related field.
Experience with Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Google Ads, Amazon Ads, or another relevant advertising platform certification.
Deep curiosity about eCommerce platforms, customer search behavior, marketplace trends, and advertising technology.

Responsibilities

Develop and execute advertising strategies that support sales and growth goals across Amazon, Walmart, Target, Google, and emerging marketplace platforms.
Create, manage, and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
Conduct product, keyword, competitor, and market research to improve advertising performance and product discoverability.
Apply SEO best practices and benefit-driven keyword content to optimize product listings and search rankings.
Monitor campaigns using Excel, Tableau, Amazon Analytics, AI tools, and other reporting solutions, and translate findings into actionable recommendations.
Manage advertising budgets and allocation decisions to maximize ROAS, profitability, and achievement of KPIs.
Build operating models for internal teams and external partners that clarify engagement, performance expectations, and accountability.
Partner with analytics teams to align advertising, purchasing, content, assortment, and keyword strategies.
Assess and manage third-party service providers and maintain productive external partnerships.
Stay current on platform algorithms, advertising tools, marketplace changes, customer behavior, and industry trends.
Present advertising strategies, investment needs, performance results, and recommendations to senior leaders and stakeholders.
Provide guidance and mentorship to junior team members and foster collaboration and continuous improvement.