Marketo CRM Business Analyst
About The Position
We are looking for a Senior CRM and Marketo Business Analyst to support the discovery, design and implementation of new functionality and ongoing commercial operations. The successful candidate will have the opportunity to work from home, supporting the Global Sales CRM and Marketing Systems in the implementation of Marketo and integration with the D365 System. This work will drive the quality and nurturing of leads that are then funneled to the Sales teams for qualification. As Senior Business Process Analyst you will be the central point of contact and bridge between the business (Sales, Marketing, Customer Service, etc.) and the CRM & Marketing development and maintenance teams. You will report to the Global Director, CRM Business Analysis, and will engage in a self-directed process of discovery and documentation of requirements from the business to prepare for future upgrades and enhancements to the system. The Senior Business Process Analyst will be assigned several projects that they will be responsible to provide clear documentation on all aspects of the project from initiation and definition of scope, through the analysis, requirements, design, development, testing and delivery phases of the project. You are also expected to research new technologies and improvements to business systems that can improve data quality, increase sales and cut costs.
Requirements
- Senior CRM and Marketo Business Analyst experience
- Experience supporting Global Sales CRM and Marketing Systems
- Experience with Marketo implementation
- Experience with D365 System integration
- Experience in discovery, design, and implementation of new functionality
- Experience in ongoing commercial operations
- Experience in lead quality and nurturing
- Experience as a central point of contact and bridge between business and development teams
- Experience reporting to a Global Director, CRM Business Analysis
- Experience in self-directed process of discovery and documentation of requirements
- Experience preparing for system upgrades and enhancements
- Experience providing clear documentation on all aspects of a project (initiation, scope definition, analysis, requirements, design, development, testing, delivery)
- Experience researching new technologies and business system improvements
Responsibilities
- Support the discovery, design and implementation of new functionality and ongoing commercial operations.
- Implement Marketo and integration with the D365 System.
- Act as the central point of contact and bridge between the business (Sales, Marketing, Customer Service, etc.) and the CRM & Marketing development and maintenance teams.
- Engage in a self-directed process of discovery and documentation of requirements from the business for future upgrades and enhancements to the system.
- Provide clear documentation on all aspects of assigned projects from initiation and definition of scope, through the analysis, requirements, design, development, testing and delivery phases.
- Research new technologies and improvements to business systems that can improve data quality, increase sales and cut costs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
