Marketing Writing Manager

STUDENTS FOR LIFE OF AMERICA INC•Fredericksburg, VA

58d•$70,000 - $80,000•Onsite

About The Position

SFLA is seeking a mission-driven, marketing-oriented Marketing Writing Manager to lead the Marketing Writing Team within the Communications Department. This working-manager role combines responsibility for the team’s day-to-day operations with hands-on production of high-quality marketing content. The manager translates broader marketing and creative strategy into writing plans, campaigns, assignments, and deliverables, working closely with the Marketing Director and teams across the organization to identify communication needs, develop messaging, prioritize projects, and ensure content is compelling, accurate, timely, and on brand. The role includes leading and developing writers, planning content and campaigns, writing and editing materials across formats, and collaborating with departments and subject-matter experts. The manager partners with the Copy Editor on editorial quality and standards, establishes responsible AI-assisted writing workflows using Copilot and other approved tools, and manages assignments and deadlines through Asana or other approved project management tools. This is a full-time salaried position working at least 40 hours per week, Monday through Friday, from 8:00 a.m. to 5:00 p.m. The position is located in Fredericksburg, Virginia. The Marketing Writing Manager reports to the Marketing Director and manages the writing team. Travel to team trainings in January and July is required. The role includes occasional physical activities such as setting up displays, walking around campuses or outdoors, standing during display times, participating in marches, and lifting up to 30 pounds.

Requirements

At least 6 years of professional writing, marketing, communications, or related experience.
Strong judgment and discretion when handling sensitive organizational information.
Ability to work independently and collaborate effectively across departments.
Ability to rapidly produce high-quality content and efficiently incorporate feedback.
Familiarity with Microsoft Office Suite and project management platforms such as Asana.
Ability to manage multiple competing priorities and deadlines.
Strong project management and organizational skills.
Demonstrated ability to write persuasive content for specific audiences and desired actions.
Exceptional writing, editing, research, and communication skills.
Strong understanding of marketing strategy and how content supports campaigns and organizational goals.
Demonstrated experience writing marketing content across multiple formats and platforms.
Passion for the pro-life mission and alignment with the values of Students for Life.
Ability to provide clear, constructive feedback while maintaining high standards.
Ability to work in a fast-paced environment and be organized, entrepreneurial, and adaptable.
Proactive problem-solving skills and ability to turn broad ideas into clear writing strategies and actionable assignments.
Ability to operate technical equipment such as a computer and sit for extended periods.
Ability to withstand long periods of driving; occasionally perform display setup, walk around campuses or outdoors for extended periods, stand during display times, participate in local and national pro-life marches, and lift 30 pounds.
Must be able to successfully complete an I-9 verifying identity and employment authorization.

Nice To Haves

Experience with AI-assisted writing tools, particularly Microsoft Copilot.
Experience in nonprofit, advocacy, political, or mission-driven organizations.
Strong political knowledge and familiarity with political vernacular.
Experience managing or mentoring writers.

Responsibilities

Lead and manage the day-to-day operations of the Marketing Writing Team.
Assign writing projects based on capacity, expertise, deadlines, and organizational priorities.
Establish and maintain writing workflows, timelines, priorities, and production standards.
Coach, develop, and provide constructive feedback to writing team members; set expectations for quality, timeliness, responsiveness, and ownership.
Monitor team workload and address capacity issues or gaps before they affect deadlines.
Develop systems for producing high-quality content efficiently and consistently; coordinate writing projects within the Marketing Department.
Work with the Marketing Director to translate marketing priorities into content strategies, campaign plans, and messaging approaches.
Develop content plans and campaign briefs for initiatives, launches, events, and organizational priorities.
Identify the appropriate audience, message, tone, platform, and content type for marketing initiatives.
Identify opportunities to repurpose existing content and proactively plan for upcoming organizational needs.
Personally write high-priority, complex, strategic, or time-sensitive marketing content across formats, including campaign messaging, emails, website copy, scripts, social media content, and talking points.
Edit and strengthen team members’ drafts, providing substantive feedback on messaging, structure, audience, persuasion, clarity, and effectiveness.
Revise content in response to feedback from executive leadership and department heads, and step in to produce content when workload or deadlines require it.
Collaborate with departments and leaders to understand priorities and translate them into marketing opportunities and effective content.
Attend relevant meetings, clarify the purpose and audience of requests, and balance departmental requests against marketing priorities and team capacity.
Partner with the Copy Editor to ensure content meets SFLA’s Lexicon, Style Guide, brand voice, and editorial standards.
Review content for strategic effectiveness, accuracy, tone, audience, and messaging; ensure fact-checking and source verification take place before publication.
Identify and resolve messaging inconsistencies and maintain written-content standards across marketing channels.
Establish responsible AI-assisted writing workflows using Copilot and other approved tools; train and coach team members on appropriate AI use.
Use AI to support research, drafting, editing, repurposing, and content development while retaining human ownership of final content and reviewing for accuracy, tone, style, and organizational context.
Evaluate opportunities to improve writing-team efficiency through technology.
Manage writing projects and deadlines using Asana or other approved project management tools; track current, upcoming, and overdue assignments.
Coordinate deadlines with design, marketing, events, communications, and other relevant teams; identify and resolve bottlenecks.
Ensure final content is delivered on time and ready for publication or distribution.
Travel to required bi-annual team trainings in January and July.