Marketing Web Platform & Analytics Analyst

DTCC•Tampa, FL

10h•Hybrid

About The Position

We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI‑driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI‑enabled insights, experimentation, and performance measurement. The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI‑powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact. While familiarity with coding concepts is beneficial, success depends on strong analytical thinking, understanding of data structures, workflows, and system integrations, and the ability to connect insights across platforms rather than writing production code.

Requirements

Minimum 3 years of related experience
Bachelor’s degree preferred or equivalent experience
Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset.
Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization.
Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding.
Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms.
Strong communication skills to translate insights and technical concepts for non-technical stakeholders.

Responsibilities

Support day‑to‑day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements.
Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high‑quality experience across pages, journeys, and audiences.
Design, configure, and support AI‑powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support.
Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors.
Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans.
Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders
Analyze digital performance across web and related channels to identify trends and improvement opportunities.
Build and maintain dashboards and reports that transform data into actionable insights.
Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences.
Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation.
Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs.
Stay current on AI, digital experience optimization, and analytics tools and trends.

Benefits

Competitive compensation, including base pay and annual incentive
Comprehensive health and life insurance and well-being benefits, based on location
Pension / Retirement benefits
Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).

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