Marketing Transformation & Strategic Initiatives Leader

EverBank • Jacksonville, FL

14h • Onsite

About The Position

The Head of Marketing Transformation & Strategic Initiatives is a senior leadership role responsible for shaping and executing the marketing organization's strategic vision and transformation agenda. This leader will drive the evolution toward a data-driven, AI-enabled, performance-focused marketing model that accelerates growth and enhances customer outcomes. This role owns the end-to-end transformation roadmap to build a best-in-class direct bank marketing capability, combining digital-first strategies with the strength of the Financial Center network. It leads the development of a modern, AI-powered marketing ecosystem to deliver personalized, scalable, and measurable campaigns. In close partnership with Technology, Product, Digital, Sales, and Analytics leaders, this role oversees full-funnel performance—defining the direct banking funnel, measuring effectiveness, identifying gaps, and driving continuous optimization. Success requires a balance of strategic vision, operational discipline, and hands-on execution to deliver measurable results across acquisition, cross-sell, and retention.

Requirements

• 8+ years in marketing leadership roles spanning digital marketing, growth/performance marketing, or marketing operations.
• University (Degree) Preferred

Nice To Haves

• Bachelor’s degree or advanced degree highly preferred
• 10+ years of experience in marketing strategy, transformation, or related leadership roles
• Proven track record of leading large-scale transformation initiatives and driving measurable business growth
• Deep expertise in data-driven marketing, digital ecosystems, and AI/ML applications
• Strong leadership, stakeholder management, and communication skills

Responsibilities

• Define and lead a multi-year transformation roadmap, transitioning the organization to a performance- and outcomes-driven marketing model with clear milestones, value realization, and measurable impact.
• Own end-to-end funnel health by defining performance metrics, identifying conversion gaps, and driving corrective actions in partnership with IT, Digital, Sales Operations, and Analytics.
• Operationalize artificial intelligence and machine learning use cases (e.g., audience segmentation, propensity modeling, offer optimization, next-best-action) supported by strong governance and scalable execution models.
• Establish and embed a rigorous experimentation framework, including A/B, multivariate, and incrementality testing, to continuously improve performance and inform decision-making.
• Drive alignment and decision-making across key stakeholders, including Technology, Digital, Product, Change Management, and Compliance, ensuring coordinated execution of strategic priorities.
• Deliver executive-level insights, including business cases, performance reporting, KPI scorecards, and risk assessments to inform leadership decisions and track progress.
• Oversee budget management and long-term financial planning, ensuring optimal investment allocation and return on marketing spend.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed