Marketing Technology Specialist

Jeffer Mangels & Mitchell•Los Angeles, CA

28d•Hybrid

About The Position

Jeffer Mangels & Mitchell LLP (JMM) is a results-driven law firm with a relentless focus on client satisfaction. It is through this focus that our work has a purpose and develops into a passion. We take pride in providing our clients with the results they deserve. If you thrive in an environment where your colleagues' defining characteristics are achievement, adaptability, initiative, professionalism, and resourcefulness, the culture at JMM will prove rewarding. JMM is seeking a Marketing Technology Specialist to join our team. The Specialist will oversee the maintenance and optimization of the Firm's website and customer relationship management (CRM) system (DealCloud). They also will play a key role in the implementation and expansion of other firmwide marketing technology initiatives. This is a great opportunity if you are a marketing professional who enjoys a mix of creativity, technology, and data-driven decision-making.

Requirements

Minimum 2 years of marketing technology experience required.
Demonstrable understanding of website analytics, SEO, AI tools, and data management best practices.
Excel skills to sort and upload bulk data into CRM.

Responsibilities

Oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements.
Lead data-quality initiatives, including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases.
Develop and deploy training videos and materials for the CRM system to increase attorney/legal assistant engagement tracking contacts, interactions, and business development activities.
Evaluate legal industry website trends and recommend enhancements that keep the Firm's online presence current and competitive.
Stay current on evolving technologies, features, and tools, while educating attorneys and marketing professionals on best practices.
Manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting.
Track, report on, and assess website data to create actionable business development initiatives.
Maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders' meetings.
Sort and upload bulk data into CRM using Excel.
Evaluate and recommend new marketing technologies to enhance business development and branding efforts.
Partner with peers and the Chief Marketing and Business Development Officer and assist in the development of client alerts, blog posts, social media posts, and other miscellaneous marketing tasks.