Analyst, Marketing & Technology

American University•Washington, DC

1d•$59,000 - $73,000•Hybrid

About The Position

The Analyst, Marketing & Technology leads the marketing and promotion of recruitment and career events and career development services. This role also maintains a virtual career center (website), as well as a robust tech suite, and supports metrics and outcomes reporting.

Requirements

Bachelor's degree or equivalent.
3 - 5 years of relevant experience.
Solid marketing strategy, social media, communication and computer skills.
Excellent interpersonal, team-building, and presentation skills.
Ability to work independently.
Ability to participate in multiple team projects.
Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.

Nice To Haves

Master's degree or equivalent.
5 - 8 years of relevant experience.
Proficiency in using technology platforms such as CRM systems, 12Twenty, Handshake a plus.
Team Orientation: Collaborate effectively and communicate transparently while welcoming diverse viewpoints.
Quality Focus: Consistently produce accurate and exceptional work in dynamic environment.
Initiative and Ingenuity: Generate innovative ways to create and implement ideas.
Continuous Learning: Maintain an optimistic outlook and adaptable approach to work.
Inclusive Leadership: Inspire and motivate others to meet goals while providing clarity and empathy.

Responsibilities

Effectively market services to increase student engagement and access.
Create and implement comprehensive marketing strategy for services.
Develop and execute social media strategy including LinkedIn groups related to career pathways with directors, social media interns, and Kogod’s Marketing and Communication Team.
Stay abreast of social media trends, including best practices for determining return on investment.
Monitors social media channels and responds to inquiries and comments in a timely manner.
Promote job, internship, and other employer opportunities including curation and distribution of newsletters.
Develop and implement methods to determine marketing communication effectiveness and explore new methods for reaching target audiences.
Utilize engagement and usage data and feedback from stakeholders to increase usage of tech platforms.
Manage web presence including Virtual Career Center website and Canvas sites.
Maintain all office collateral, including virtual and print, and ensure messaging and quality are aligned with standards.
Maintain and create templates for presentations and external communication.
Manage branding of monthly, quarterly, and annual reports for employers, faculty, staff, and leadership.
Contribute to internal communication materials.
Enhance student and staff usage of technology platforms.
Maintains technology systems provided by external vendors (e.g. Quinncia, GoinGlobal, Firsthand/Vault, Handshake, 12Twenty, etc).
Maintain office’s accounts and administrative access to systems (e.g. CareerLeader, Gallup Access, Handshake, 12Twenty etc).
Maintain internal documentation of tech platforms and subscriptions, contracts, and renewal dates.
Manage office subscriptions to internal office accounts (zoom etc.).
Train staff on system upgrades, changes, and provide alerts that may disrupt workflows.
Coordinate training sessions, workshops, and create SOPs to educate staff members and students in the optimal use of technology platforms.
Manage student access to relevant platforms and troubleshoot user issues individual or in conjunction with vendors.
Serve as Handshake administrator for Kogod facilitating account access, conducting CRM imports, coordinating with central AUCC staff, trouble-shooting account access, and maintaining relevant documentation and training materials.
Stay informed about emerging technologies and recommend updates and changes to improve efficiency and effectiveness.
Research new vendors/systems and make recommendations regarding Implementation.
Supervise student workers and represent team.
Supervise team of student workers.
Facilitate special projects, serve on committees, etc. as needed.