Marketing Analyst

First American Equipment Finance•Rochester, NY

1d•$62,500 - $70,000•Onsite

About The Position

The Marketing Analyst plays an important role in supporting First American's Corporate Marketing team through the execution of marketing initiatives, content development, research, and administrative coordination. This role is ideal for an early-career marketing professional looking to build broad exposure across multiple marketing disciplines while contributing to the success of strategic marketing programs. The Marketing Analyst will work closely with colleagues across Marketing and Sales to help develop, coordinate, and execute initiatives that enhance brand awareness, support business objectives, and strengthen audience engagement. Responsibilities include creating and managing marketing content for social media, digital channels, email campaigns, and earned media opportunities, as well as conducting competitive research, assisting with campaign execution, and supporting day-to-day marketing operations. This role, like all roles at First American, carries a high degree of responsibility.

Requirements

Bachelor's degree preferred, or equivalent combination of education, training, and experience
At least 2 years of marketing experience; internship or co-op experience will be considered
Strong written and verbal communication skills with the ability to create compelling content for a variety of channels
Excellent attention to detail, organizational skills, and proactive communication style
Ability to manage multiple projects and deadlines in a fast-paced environment
Ability to independently generate ideas and follow through on execution
Strong collaboration skills and ability to build relationships across teams
Interest in expanding knowledge of marketing tools, content creation, digital marketing, and analytics
Ability to leverage data and insights to support marketing goals and decision-making