Marketing Analyst

Intact FC • Montreal, QC

1d • CA$69,200 - CA$84,600 • Hybrid

About The Position

We’re looking for a Marketing Analyst to own their region’s growth roadmap to help leadership make faster, smarter decisions on where to direct effort and budget across marketing channels. You’ll turn performance data into clear, executive-ready insights, improve forecasting, and provide guidance on budget allocation. This role is highly cross-functional and is designed for someone who can deliver insights for leadership asks under tight deadlines with strong data storytelling.

Requirements

• Bachelor’s in Marketing, Business, Economics, Statistics, or equivalent experience.
• Minimum 3–5 years in marketing analytics, BI, performance analysis, or strategy/data consulting.
• Executive-ready communication and data storytelling (explain the “why” behind results).
• Strong prioritization; deliver high-quality work on tight timelines.
• Business judgment: connect analysis to decisions and outcomes.
• Advanced Excel (models, forecasting, scenario planning) and PowerPoint (clear, decision-oriented decks).
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required, but must have authorization to work in Canada.

Responsibilities

• Build and maintain a prioritized growth roadmap across channels and regions, informed by analysis.
• Convert weekly/monthly insights into themes (scale, maintain, fix, test, pause) with recommendations.
• Keep roadmap and forecasts aligned: update expected outcomes as investments change and document assumptions.
• Partner with channel owners and teams (BI/Analytics, Finance, Legal/Compliance, IT, AI Marketing) to confirm feasibility, dependencies, and measurement; ensure clear ownership post-approval.
• Deliver weekly/monthly performance reporting with a clear narrative: what happened, why, and what’s next.
• Turn ad-hoc executive requests around quickly.
• Create concise, decision-ready memos/decks that translate data into recommendations.
• Analyze performance by channel, line of business, and brand; recommend where to increase, maintain, or reduce spend.
• Assess incremental spend vs. plan and advise on next actions.
• Identify risks/opportunities tied to attribution limits, tracking gaps, data latency, and cost-to-revenue matching.
• Support maintaining an Excel forecasting model for quotes and budgets by line of business and brand.
• Run monthly forecasts and refresh them when investment levels change.
• Support scenario planning (budget shifts across channels and impact on quotes/revenue) in partnership with AI Marketing team.
• Coordinate with Paid, SEO, CRO, Email, Telemarketing, BI/Analytics, AI Marketing, Lab, IT, Actuarial, Ops, Legal/Compliance) to scope, de-risk, and launch initiatives.
• Drive executive alignment, stakeholder communications, and change management.

Benefits

• Flexible work arrangements and a hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)
• Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance)
• Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.
• Pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level