Marketing Technology Sr. Specialist

NinjaOne•Austin, TX

1d•Hybrid

About The Position

We are seeking a skilled Marketing Technology Systems Senior Specialist, who is the primary owner of day-to-day administration across the Marketing Technology (MarTech) stack. This role is responsible for keeping every MarTech platform running, every integration healthy, and every data flow accurate. In this execution-first, technically demanding role, you'll be the person in the systems every day – configuring, monitoring, auditing, and fixing. Most platform administrators go deep in one system; this role goes deep across the connected stack, including Pardot, Salesforce, ABM tools, analytics, and the integration layer between them. The measure of success is not whether each tool runs correctly in isolation; it is whether data moves accurately and completely across all systems, and whether issues are caught and flagged before they become bigger problems. Join our team and make a difference!

Requirements

Bachelor's degree or equivalent practical experience in a technical or marketing discipline
3-5 years in Marketing Operations role, specifically focused on Marketing Technology or Systems Administration
Proficiency working with and administering the following: Marketing Automation Platform (MAP) (Pardot, Marketo, Hubspot), CRM (Salesforce.com), iPaaS tools (Workato, Tray.io, ABM platforms (6sense, Demandbase), content intelligence tool (PathFactory)
Exposure and understanding of global compliance regulations (GDPR, CCPA, CASL)
Demonstrated ability to use AI tools (ChatGPT, Claude, or equivalent) to meaningfully accelerate operational work

Nice To Haves

Additional technology experience with content enablement platform (Highspot), webinar technology (BrightTalk, or Zoom events), event technology (Bizzabo or Swoogo), and/or web analytics (Google Analytics or Snowplow)
Experience designing prompt-driven workflows or AI-assisted automations in an operations or systems context

Responsibilities

Manage day-to-day access and role-based permissions, for Marketing, across all Marketing platforms; provision and deprovision users promptly & maintain an access log
Configure and maintain marketing stack: field mappings, object relationships, workflow logic, and automation settings
Monitor platform health daily: uptime, sync errors, API rate limits, workflow failures, and broken automations – defined response SLAs by severity level
Assist in managing vendor relationships for all stack tools
Review platform release notes on each vendor cycle; evaluate new features for adoption and brief the team on relevant changes before they roll out
Own and maintain the integration map of MarTech systems: active connections between platforms, the direction of each flow, sync frequency, field mapping, data dictionary
Monitor integration layer daily – native connectors, iPaaS middleware, and custom API connections – including error logs
Enforce data flow standards: field naming conventions, ID resolution logic, deduplication rules, and sync cadence for every system pairing
Proactively audit broken syncs, silent failures, and data discrepancies between systems
Evaluate all proposed new tool integrations using a pre-defined checklist
Maintain the definitive MarTech inventory
Contribute to quarterly stack audit: pull utilization data, flag underused licenses, identify redundant tools
Gate new tool procurement per pre-defined governance checklist
Maintain the UTM taxonomy: maintain the naming convention documentation, enforce it across campaigns and vendors, and audit UTM compliance on a monthly cadence
Manage tracking tag configuration across the website and landing pages
Partner with the analytics team to resolve data quality issues surfacing in attribution reporting
Maintain and execute a pre-deployment QA checklist for all platform changes
Own regression testing after platform updates or vendor-released changes
Conduct end-to-end testing of new integrations and automation workflows prior to launch
Use AI tools (e.g., LLM assistants or features within the stack) to accelerate day-to-day operational tasks; design and maintain lightweight AI-assisted workflows where they reduce manual effort or improve consistency
Other duties as needed