Sr. Marketing Technology Analyst

American Equity•Des Moines, IA

3d•Onsite

About The Position

The Sr Marketing Technology Analyst owns and supports the digital analytics ecosystem across web and marketing platforms. This role is responsible for the end-to-end implementation, governance, and optimization of Google Analytics 4 (GA4), Google Tag Manager (GTM), and data layer architecture to ensure accurate, reliable, and actionable data across the organization. The role serves as a bridge between marketing, IT, data engineering, and analytics to enable high-quality data collection that supports reporting in Snowflake, Tableau, and downstream business insights.

Requirements

Bachelor’s degree in a related field plus four (4) or more years of related experience, or equivalent combination of education and experience.
Experience implementing and managing GA4 properties, events, and conversions.
Experience administering Google Tag Manager (GTM), including tagging strategy, structure, and marketing tag implementation such as conversion tracking and retargeting pixels.
Experience designing, documenting, and maintaining data layer frameworks and supporting data consistency across data layer, GTM, GA4, and Snowflake pipelines.
Experience establishing data governance standards, monitoring data quality, and troubleshooting discrepancies or anomalies.
Experience partnering with marketing, IT, and data teams to support tracking requirements, implementation needs, QA processes, and documentation.
Strong knowledge of digital analytics concepts, including event tracking, conversion measurement, tagging strategy, and data collection best practices.
Skilled in using Google Analytics 4 and Google Tag Manager to support accurate, scalable, and reliable marketing and web analytics tracking.
Ability to understand, document, and maintain data layer requirements and translate business tracking needs into technical implementation requirements.
Strong analytical and problem-solving skills, with the ability to troubleshoot data discrepancies, identify root causes, and recommend effective solutions.
Knowledge of data governance, quality assurance, and documentation practices needed to support consistent and trustworthy reporting.
Ability to partner effectively with marketing, IT, data engineering, analytics, and other cross-functional teams to support tracking and implementation needs.
Strong attention to detail and commitment to accuracy when configuring tags, validating tracking, and maintaining QA processes.
Strong written and verbal communication skills, with the ability to explain technical concepts clearly to both technical and non-technical stakeholders.

Nice To Haves

Experience working in an Agile environment and driving end-to-end delivery of data, analytics, or intelligence solutions.

Responsibilities

Lead implementation and ongoing management of GA4 properties, events, and conversions
Own and administer Google Tag Manager (GTM), including tagging strategy and structure
Design, document, and maintain a robust data layer framework
Implement and manage marketing tags including conversion tracking and retargeting pixels
Ensure data consistency across data layer → GTM → GA4 → Snowflake pipelines
Establish and enforce data governance standards
Monitor and troubleshoot data discrepancies and anomalies
Partner with marketing, IT, and data teams for tracking and implementation needs
Create and maintain tracking documentation and QA processes
Performs other related duties as assigned.