Marketing Technology Product Owner - Salesforce Loyalty & Offer Management

TD•Portland, ME

2d•$91,000 - $145,600

About The Position

The Marketing Technology Product Owner serves as Product Owner for the Offer Management Pod, with primary responsibility for Salesforce Loyalty Management capabilities. The role partners across Salesforce Marketing Cloud, Data Cloud, and the broader Salesforce ecosystem to deliver customer engagement, loyalty, and offer management solutions. The Product Owner ensures the development pod delivers customer-focused product increments that create organizational value. The role works with other Product Owners and senior management to advance the product vision; creates, maintains, and prioritizes the product backlog; manages delivery blockers; and continuously assesses customer feedback. The Product Owner focuses on maximizing value and improving the product and delivery process while promoting Agile principles of transparency, collaboration, and engagement. This is a subject-matter expert role requiring substantial expertise in a complex field and understanding of related areas. The Product Owner integrates enterprise strategy across functions, advises on product and process improvements, leads cross-functional work, solves complex problems, and influences stakeholders at increasingly senior levels. The role works autonomously and guides others within its area of expertise.

Requirements

Undergraduate degree and/or product certificate.
At least 7 years of relevant experience.
3–5 years of Product Owner or Agile-related delivery experience.
Hands-on Product Owner experience in a Salesforce or MarTech Agile delivery team, including direct ownership of backlog prioritization, features or user stories, and delivery outcomes.
Demonstrated experience with Salesforce Loyalty Management, Data Cloud/Data 360, and/or Marketing Cloud, and understanding of how these platforms work together in the Salesforce ecosystem.
Experience with customer data, segmentation, audience activation, offer eligibility, fulfillment, loyalty or rewards, and personalization use cases.
Experience translating business objectives and customer needs into Salesforce capabilities that deliver measurable business outcomes.
Experience working cross-functionally with business partners, Salesforce developers, solution architects, data teams, QE, and platform owners.
Must be authorized to work in the United States without current or future need for TD work visa sponsorship.

Nice To Haves

Certified Scrum Product Owner (CSPO) certification.
Project management experience.
Scaled Agile Framework (SAFe) certifications or experience operating in scaled Agile delivery.
SAFe Product Owner / Product Manager (POPM) certification.
Salesforce Marketing Cloud Administrator certification.
Salesforce Marketing Cloud Consultant certification.

Responsibilities

Partner with senior management to support delivery of a product vision.
Create and maintain a product backlog aligned with the product vision, continuously reprioritizing stories for customer or end-user value.
Align with senior management on the delivery roadmap, Minimum Marketable Features or Minimum Viable Products, and release cadence.
Review performance analytics and recommend and champion strategies to improve the customer or end-user product experience.
Participate in Scrum or Kanban events and propose improvements to product value or delivery efficiency.
Engage business process partners to prepare customers or end users for application changes and establish Day 2 processes.
Create and iterate on a value-focused backlog, ensuring user stories are scoped and prioritized.
Oversee user-story design, development, and completion; accept or reject stories against the agreed Definition of Done and Acceptance Criteria.
Manage delivery initiatives and, depending on complexity, oversee multiple development-team backlogs.
Proactively raise and manage issues that impede delivery of customer-focused increments.
Manage and prioritize defects.
Adhere to applicable enterprise frameworks and methodologies and maintain strategic alignment with senior management.
Consider development-team and stakeholder feedback, facilitate discussions among stakeholders with competing priorities, and obtain timely business inputs for product development.
Understand the business and technical environment and coordinate with relevant stakeholders and shared-service control groups or platforms.
Lead submission and discussion of the product’s Quarterly Business Review.
Monitor regulatory developments and partner with senior management on any needed product-strategy changes.
Coordinate risk, quality, and business-testing management; make product-delivery decisions and escalate as appropriate.
Communicate product changes and backlog priorities to business, technology, and senior-management stakeholders; serve as the development team’s escalation point.
Reinforce Agile processes with peers and the Scrum Master; compile performance metrics and share them with stakeholders.
Define OKRs with stakeholders across the organization and identify, manage, and escalate risks in line with the organization’s risk appetite.
Support a positive team environment, timely communication, team development, performance tracking, coaching, and knowledge transfer.
Participate in personal performance and development activities, including cross-training; mentor others and share best practices.
Build productive relationships with internal and external partners and stakeholders, support a diverse and equitable workplace, and represent the business area and bank as a brand ambassador.

Benefits

Health and well-being benefits
Savings and retirement programs
Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
Banking benefits and discounts
Career development
Reward and recognition
Variable compensation/incentive awards, including potential cash and/or equity awards through an incentive plan
Training and onboarding
Online learning platform
Mentoring programs