Marketing Technology & Consumer Data Product Manager - CRM Governance

Advocate Health and Hospitals Corporation•Charlotte, NC

2d•Remote

About The Position

The Marketing Technology & Consumer Data Product Manager owns the CRM Governance product domain end to end, including strategy execution, operating model design, and continuous optimization. The role is accountable for product performance, adoption, and outcomes, and serves as the business owner for product capabilities and associated platforms. The manager defines the product roadmap, priorities, and success measures in alignment with business objectives, and leads platform and capability evolution to ensure scalability, integration, sustainability, and alignment with enterprise architecture, data, and governance standards. The role oversees intake, backlog prioritization, and delivery across the domain, removes barriers for cross-functional teams, and ensures capabilities meet requirements and scale effectively. This position establishes performance and adoption KPIs, monitoring, and reporting; identifies and remediates gaps, risks, and inefficiencies; and ensures documentation, operating procedures, and standardized processes. It partners with IT, Privacy, Legal, Security, Analytics, and Marketing, represents the domain in governance forums and strategic initiatives, and influences enterprise decisions through clear communication of tradeoffs, risks, and recommendations. The role also leads and develops Product Managers and/or Product Strategists and may lead or participate in committee work. The role is fully remote only from the states listed in the posting. Remote work is not permitted from the listed restricted states or internationally. Relocation and visa sponsorship or transfer are not available. The pay range is $54.90–$82.35.

Requirements

Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
At least 5 years of experience in product management, marketing technology, consumer data, or related fields.
Demonstrated experience owning and leading product domains, platforms, or capabilities; advisory-only experience does not meet this requirement.
Experience establishing operating models and driving enterprise-scale outcomes, including leading major product domains.
Strong understanding of marketing technology ecosystems, such as CRM, CDP, CMP, and personalization.
Ability to translate business strategy into scalable product capabilities and operating models.
Proven ability to lead cross-functional teams in complex, matrixed environments.
Strong analytical, problem-solving, and decision-making skills.
Executive-level communication and influence skills.
High ownership mindset and accountability for outcomes.
Fully remote work is limited to the approved states specified in the posting; remote work is not permitted from the restricted states or internationally.
No relocation, visa sponsorship, or visa transfer is available for this position.

Nice To Haves

Relevant platform or domain certifications, such as Salesforce, marketing technology, data platforms, or privacy.
Advanced platform certifications, such as Salesforce, CDP, CMP, privacy, or data governance certifications.
Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls.
Ability to establish and enforce governance models for campaign execution, messaging, and channel usage.
Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations.
Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business.
Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards.
Experience within healthcare.

Responsibilities

Own the product domain end to end, including strategy execution, operating model design, and ongoing optimization.
Define and enforce accountability for product performance, adoption, and outcomes; serve as business owner for product capabilities and associated platforms.
Define the product roadmap, priorities, and success measures aligned with business objectives.
Lead platform and capability evolution to ensure scalability, integration, and sustainability, and alignment with enterprise architecture, data, and governance standards.
Oversee backlog prioritization, intake processes, and delivery execution across the product domain.
Ensure product capabilities are delivered on time, meet requirements, and scale effectively; remove barriers and drive alignment across cross-functional teams.
Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption.
Identify gaps, risks, and inefficiencies and lead remediation efforts.
Ensure documentation, operating procedures, and process standardization across the domain.
Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders.
Influence enterprise decision-making by articulating tradeoffs, risks, and recommendations.
Represent the product domain in governance forums, strategic initiatives, and technology discussions.
Lead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountability.
Lead or participate in committee work and coach team members in product, platform, and operational expertise.