Marketing Technology & Consumer Data Product Manager - CRM Governance

Advocate Health•Charlotte, NC

1d•$55 - $82•Remote

About The Position

This is a fully remote role for a Marketing Technology & Consumer Data Product Manager specializing in CRM Governance. The position requires ownership of the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization. The role involves defining product roadmaps, priorities, and success measures, leading platform evolution, and overseeing backlog prioritization and delivery execution. Operational excellence, enterprise partnership, and team leadership are also key aspects of this position. The company is Advocate Health, the third-largest nonprofit, integrated health system in the United States.

Requirements

Bachelor’s degree in Business, Marketing, Information Systems, or related field required
5+ years of experience in product management, marketing technology, consumer data, or related fields
Demonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)
Experience establishing operating models and driving enterprise-scale outcomes
Leading major product domains
Strong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud Next
Ability to translate business strategy into scalable product capabilities and operating models
Proven ability to lead cross-functional teams in complex, matrixed environments
Strong analytical, problem-solving, and decision-making skills
Executive-level communication and influence skills
High ownership mindset with accountability for outcomes

Nice To Haves

Relevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.)
Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferred
Deep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controls
Proven ability to establish and enforce governance models for campaign execution, messaging, and channel usage
Strong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerations
Demonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of business
Experience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standards
Experience within healthcare

Responsibilities

Own the product domain end-to-end, including strategy execution, operating model design, and ongoing optimization
Define and enforce accountability for product performance, adoption, and outcomes
Serve as the business owner for product capabilities and associated platforms
Define product roadmap, priorities, and success measures aligned to business objectives
Lead platform and capability evolution, ensuring scalability, integration, and sustainability
Ensure product capabilities are aligned with enterprise architecture, data, and governance standards
Oversee backlog prioritization, intake processes, and delivery execution across the product domain
Ensure product capabilities are delivered on time, meet requirements, and scale effectively
Remove barriers and drive alignment across cross-functional teams
Establish KPIs, monitoring mechanisms, and reporting for product performance and adoption
Identify gaps, risks, and inefficiencies and lead remediation efforts
Ensure documentation, operating procedures, and process standardization across the domain
Partner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholders
Influence enterprise decision-making by clearly articulating tradeoffs, risks, and recommendations
Represent the product domain in governance forums, strategic initiatives, and technology discussion
Lead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountability
Lead or participate in committee work
Coach team members to develop deep product, platform, and operational expertise

Benefits

Comprehensive suite of Total Rewards: benefits and well-being programs
Competitive compensation
Generous retirement offerings
Programs that invest in your career development
Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program