Marketing Tech Lead (Contract-to-Hire)

IDEO•San Francisco, CA

1d•$50 - $75•Onsite

About The Position

At IDEO, we use design to create new products, services, experiences, tangible strategies; and creative capabilities. We are in search of a Marketing Tech Contractor who will partner with the Global Marketing Team in our San Francisco Studio. This role reports directly to the Head of Brand at IDEO. We're looking for a digitally savvy marketing technology practitioner who loves bringing order to complexity and sees systems as an opportunity to create better experiences. This is a hands-on role for someone who enjoys both shaping best practices and rolling up their sleeves to execute + connecting the dots between technology, data, content, and people across websites, CRM systems, email marketing, reporting, and marketing operations. You're energized by making marketing efforts work smarter, not harder, and thrive at the intersection of strategy, systems, and execution.

Requirements

3–5+ years of experience in marketing operations, digital marketing, website management, marketing technology, or a related discipline
Experience managing websites and digital platforms, with an eye toward creating intuitive, high-quality user experiences
A working knowledge of SEO, metadata, website performance, analytics, and digital best practices
Experience partnering across disciplines—working with designers, developers, marketers, legal teams, and technology partners to bring ideas to life
Familiarity with marketing automation, CRM systems, lead management processes, and campaign operations
Experience supporting email marketing programs, from setup and testing to deployment and performance measurement
Confidence working with data, dashboards, and reporting tools to uncover insights and inform decisions
Strong organizational and project management skills, with the ability to balance multiple priorities and stakeholders
A thoughtful approach to privacy, compliance, and responsible stewardship of customer data
Excellent communication skills and a knack for translating technical details into clear, actionable recommendations

Nice To Haves

Experience with Webflow
Experience with manual microsite deployment via SFTP
Experience with consent management systems such as Ethyca
Experience with HubSpot
Experience with GA4

Responsibilities

Manage and maintain IDEO's marketing websites and landing pages
Coordinate with designers and developers to implement site updates and improvements
Monitor website performance, SEO, metadata, and user experience
Partner with Technology and Legal teams to support privacy, cookie, and compliance requirements
Identify and prioritize opportunities for website optimization
Support the design, setup, testing, and deployment of email campaigns and newsletters
Maintain email templates, audience lists, and campaign workflows
Ensure campaign tracking and reporting are implemented consistently
Manage marketing-related CRM forms, workflows, and reporting
Support lead capture, routing, and data quality processes
Partner with business development teams to improve lead visibility and follow-up
Maintain marketing dashboards and reporting systems
Track website, email, and campaign performance
Deliver regular insights and recommendations to marketing stakeholders
Partner with global and regional marketing teams to support the technical execution of marketing activations
Ensure owned-channel campaigns are properly configured, launched, and measured
Collaborate with marketing and business development teams to support digital sales enablement efforts
Recommend improvements to marketing processes, tools, and workflows
Stay current on emerging marketing technology and AI capabilities that could improve efficiency and effectiveness
Serve as a trusted advisor on marketing technology best practices