Marketing Tech Lead (Contract-to-Hire)

IDEO•San Francisco, CA

1d•Onsite

About The Position

IDEO is seeking a Marketing Tech Contractor to partner with the Global Marketing Team in their San Francisco Studio. This is a hands-on role for a digitally savvy marketing technology practitioner who enjoys bringing order to complexity and sees systems as an opportunity to create better experiences. The role involves shaping best practices and executing tasks related to technology, data, content, and people across websites, CRM systems, email marketing, reporting, and marketing operations. The ideal candidate is energized by making marketing efforts more efficient and thrives at the intersection of strategy, systems, and execution.

Requirements

3–5+ years of experience in marketing operations, digital marketing, website management, marketing technology, or a related discipline.
Experience managing websites and digital platforms, with an eye toward creating intuitive, high-quality user experiences.
A working knowledge of SEO, metadata, website performance, analytics, and digital best practices.
Experience partnering across disciplines—working with designers, developers, marketers, legal teams, and technology partners to bring ideas to life.
Familiarity with marketing automation, CRM systems, lead management processes, and campaign operations.
Experience supporting email marketing programs, from setup and testing to deployment and performance measurement.
Confidence working with data, dashboards, and reporting tools to uncover insights and inform decisions.
Strong organizational and project management skills, with the ability to balance multiple priorities and stakeholders.
A thoughtful approach to privacy, compliance, and responsible stewardship of customer data.
Excellent communication skills and a knack for translating technical details into clear, actionable recommendations.

Nice To Haves

Experience with Webflow
Experience with manual microsite deployment via SFTP
Experience with consent management systems such as Ethyca
Experience with HubSpot
Experience with GA4

Responsibilities

Manage and maintain IDEO's marketing websites and landing pages.
Coordinate with designers and developers to implement site updates and improvements.
Monitor website performance, SEO, metadata, and user experience.
Partner with Technology and Legal teams to support privacy, cookie, and compliance requirements.
Identify and prioritize opportunities for website optimization.
Support the design, setup, testing, and deployment of email campaigns and newsletters.
Maintain email templates, audience lists, and campaign workflows.
Ensure campaign tracking and reporting are implemented consistently.
Manage marketing-related CRM forms, workflows, and reporting.
Support lead capture, routing, and data quality processes.
Partner with business development teams to improve lead visibility and follow-up.
Maintain marketing dashboards and reporting systems.
Track website, email, and campaign performance.
Deliver regular insights and recommendations to marketing stakeholders.
Partner with global and regional marketing teams to support the technical execution of marketing activations.
Ensure owned-channel campaigns are properly configured, launched, and measured.
Collaborate with marketing and business development teams to support digital sales enablement efforts.
Recommend improvements to marketing processes, tools, and workflows.
Stay current on emerging marketing technology and AI capabilities that could improve efficiency and effectiveness.
Serve as a trusted advisor on marketing technology best practices.