Marketing Targeting Strategy & Campaign Delivery Manager (Salesforce Data Cloud & Marketing Cloud)

TD • Wilmington, DE

2d • Onsite

About The Position

The Marketing Targeting Strategy & Campaign Delivery Manager role is within the US Marketing organization and is responsible for supporting data driven targeting strategies as well as executing marketing campaigns thru Salesforce Data Cloud and Marketing Cloud Platform. This role is responsible for working closely with multiple stakeholders including Marketing Planners and Business Line to deliver marketing and servicing communications by providing input into marketing strategies.

Requirements

• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
• Graduate's degree preferred with either progressive project work experience, or; 5+ year of relevant experience; higher degree education and research tenure can be counted
• Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Nice To Haves

• Hands on experience in executing marketing campaigns with: Salesforce Data Cloud
• Salesforce Marketing Cloud
• Salesforce Loyalty Management
• SFMC Administrator Certification
• SFMC Email Specialist Certification
• Experience using SQL, JSON, and Amp script
• Experience using analytical tools such as SAS, Python or R in formulating relevant and meaningful data analysis
• Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
• Strong communication skills to interact with stakeholders and influence marketing strategy

Responsibilities

• Translate strategy recommendations into marketing campaign data specifications that lays out all the parameters for executing the campaign and takes them thru Compliance approval
• Use Salesforce Data Cloud to build Segments, use Data 360 Queries to build calculated insights, auditing using Query Editor and activating those audiences to Salesforce Marketing Cloud including directly into channel integrations.
• Use Salesforce Marketing Cloud for assigned campaign configuration and journey build out including Profile configuration, audience entry source, exit criteria, re-entry criteria, and campaign goals
• Structuring Journey decision splits, updates/modifications, and optimization
• Developing and configuring dynamic content, Personalization requirements, messaging/activities across channels
• Partners with creative teams and build reusable content blocks
• Use Salesforce Loyalty Management to support Offers ecosystem and support the business in offer execution and fulfillment
• Amassing deep business subject matter expertise to leverage marketing segmentation techniques, generate relevant analytical insights for business issues and identify opportunities to drive business growth and value.
• Work in partnership with business leaders to present or generate appropriate insights, influence data strategy and deliver supporting collateral and/or presentations.
• Conducting analyses on curated and/or aggregated DataMart's in conjunction with deep business subject matter expertise, to generate relevant analytical insights for business issues and identify opportunities to drive business growth and value.
• Works in partnership with business leaders to present or generate appropriate insights including the delivery of supporting collateral and/or presentations.
• Works autonomously and accountable for acting as a lead within a specialized business management function and may provide work direction to others
• Provides seasoned specialized knowledge, advice and/or guidance to various stakeholders and team members
• Scope of role may have enterprise impact
• Focuses on short to medium - term issues (e.g. 6-12 months)
• Undertakes and completes a variety of complex projects and initiatives requiring specialist knowledge and/or the integration of cross functional processes within own area of expertise
• Oversees and/or independently performs tasks from end-to-end
• May interact with any hierarchy level up to executive leaders and external vendors
• Leads on the interpretation of complex business issues, generates multifaceted insights and identifies opportunities to help drive business growth or address business/enterprise needs
• Presents and communicates generated insights and recommended business actions to stakeholders/business leaders in an easily digestible manner, leveraging tools/techniques/methods to produce a variety of visualizations/presentations that fit the audience
• Acts as the primary interface with business to bridge and translate business requirements to analytics and reporting needs for a given domain/business
• Applies collaborative and strong stakeholder management approach to constructively influence and persuade stakeholders and partners where appropriate
• Serves as an authority on a given business domain and provides business expertise to place context around analytics discovery and inform recommendations
• Escalates data/process related problems and communicates to relevant teams in a timely manner and makes recommendations for resolution
• Provides day-to-day support and delivery of analytics
• Represents functional area as a business insights & analytics specialized expert
• Synthesizes complex and vast amount of information and translates into actionable insights and strategy
• Builds business requirements and facilitates project execution to develop insights
• Collaborates with partners on business challenges and delivers fact-based analytical advice that aligns to strategy and drives shareholder value
• Identifies opportunities for business growth within a specific business or function by identifying potential use cases and value drivers
• Utilizes both quantitative and qualitative methodologies to interpret and present data effectively and clearly
• Works directly with the business teams to gather the demand for analytics and work with the analytics hub to fulfill the analytics demand
• Provides business explanation for anomalies/outliers identified during analysis
• Works with business functions and analytics teams to transition business requirements to analytics requirements
• Trains business users on how to integrate analytics into decisions
• Leverages knowledge of data capabilities to build and deliver insights
• Develops analysis to corroborate initial proof of concept
• Executes on data requests accurately and within a timely manner
• Identifies and investigates data/analytics related issues
• Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
• Leads/facilitates and/or implements action/remediation plans to address performance/risk/governance issues
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up to date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Benefits

• base salary
• variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan)
• health and well-being benefits
• savings and retirement programs
• paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
• banking benefits and discounts
• career development
• reward and recognition

What This Job Offers

• Job Type: Full-time
• Career Level: Senior