Marketing Supervisor

Churchill Downs Incorporated•Florence, KY

8d•Hybrid

About The Position

The Marketing Supervisor is responsible for the direct mail, email marketing, promotions, social media, and entertainment initiatives at Turfway Park Racing & Gaming and Newport Racing & Gaming, along with the supervision and execution of advertising and marketing projects. This role will be regularly supporting both Turfway Park in Florence, KY and Newport Racing & Gaming in Newport, KY.

Requirements

Reliable transportation to commute between Turfway Park and Newport Racing & Gaming.
Excellent oral and written communication skills.
Proficient with Microsoft Office
Able to obtain a valid Racing License

Nice To Haves

Bachelor’s degree in marketing, advertising, or similar and/or three years of experience in the field preferred
Gaming experience preferred, but not required
Supervisor experience preferred
Guest service experience preferred

Responsibilities

Supervise and coordinate the planning, organizing, and coordination of events and promotions within the facility to meet revenue goals and provide the highest quality of guest service.
Supervise and coordinate the purchase of promotional items, giveaways, and support of emcee drawings via microphone system to both small and large live audiences.
Participate in and monitor events overall. Ensures objectives and budgets are being met.
Write copy and proofread all promotional materials, social media, direct mail, email campaigns, and website content.
Assist with proofing variable data on all monthly mailers.
Responsible for set-up of promotional games including kiosks and drawings.
Plan and execute our email marketing campaign strategy to support promotions, events, new games, and special offers.
Develop relevant, unique, and engaging content for our social media platforms.
Monitor all social channels for guest feedback and responding as needed.
Foster dialogue on our social platforms to create interactive relationships with our guests.
Ensure website content is kept current.
Work with our advertising agency to measure the effectiveness of our social efforts.
Coordinate and traffic marketing projects with our advertising agency.
Responsible for reporting and analysis of marketing campaigns as assigned.
Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and special events.
Generate necessary purchase requisitions and purchase orders to ensure all invoices are paid promptly.
Meet with the Food and Beverage, Players Club, Security, IT, and Marketing departments on a regular basis to ensure all special events and promotions are being carried out properly.
Assist with sponsorship and charitable contributions projects as assigned.
Provide information and explain Players Club benefits, property amenities, & marketing programs to guests.
Develop and build relationships with guests through excellent interpersonal skills and exceptional guest service.
Promote the highest degree of quality guest service, both internally and externally.
All other duties as assigned.