2027 Group Benefit Solutions (GBS) SS&M - Marketing Summer Intern - TN

New York Life InsuranceChattanooga, TN
Hybrid

About The Position

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life’s legacy of being there when we’re needed most. Here, you'll design, implement, and support these solutions directly impacting employees’ lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. The Strategy, Solutions & Marketing (SS&M) organization serves as the strategic hub of Group Benefit Solutions (GBS), enabling the successful execution of key initiatives across the business. SS&M plays a critical role in advancing GBS’s priorities by developing differentiated products, delivering impactful marketing, shaping competitive strategies, equipping employees through targeted learning programs, and ensuring disciplined project execution. As a central connector across the enterprise, SS&M facilitates alignment, drives collaboration, and helps position GBS for long-term success. The SS&M internship is a 10-week program located in our Chattanooga office. Our program provides an opportunity for interns to gain exposure to different areas of expertise to aid in their career search, experience New York Life’s business values and corporate culture, contribute to project work across the organization, and participate in activities to develop and expand their professional skills.

Requirements

  • Must be a rising junior pursuing a degree at an accredited college or university.
  • Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience working with Microsoft Office Suite (Word, Excel, PowerPoint)
  • Familiarity with marketing, communications, social media, or content creation
  • Basic understanding of marketing analytics and performance metrics
  • Strong organizational skills with keen attention to detail
  • Ability to work independently, manage time effectively, and adapt to changing priorities

Nice To Haves

  • Motivated, detail-oriented student with an interest in marketing.
  • Thrives in a collaborative environment.
  • Eager to learn about the insurance and financial services industry.
  • Curious, creative, organized, and comfortable managing multiple priorities while maintaining a focus on quality and results.
  • Strong written and verbal communication skills
  • Strong organizational and project management skills, with the ability to coordinate across multiple stakeholders
  • Analytical mindset and interest in using data and insights to inform marketing decisions
  • Creative thinking and problem-solving abilities
  • Collaborative approach and ability to work effectively in a team environment
  • Interest in marketing strategy, content development, campaign execution, digital marketing, and communications
  • Curiosity and willingness to learn about new audiences, channels, and marketing disciplines

Responsibilities

  • Support integrated marketing campaigns and initiatives from planning through execution
  • Assist with the development of marketing content and communications across a variety of channels and audiences
  • Contribute to digital marketing initiatives, including website and social media content
  • Help coordinate marketing projects, timelines, deliverables, and cross-functional stakeholders
  • Partner with internal Marketing team members and other business partners to support key initiatives
  • Work with the Marketing Analytics team to review campaign and channel performance and identify opportunities for improvement
  • Conduct research and help gather insights to inform marketing strategies, content, and programs
  • Assist with additional marketing projects and initiatives as business needs arise

Benefits

  • Discretionary bonus eligible
  • Overtime eligible
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