About The Position

Group Benefit Solutions (GBS) delivers comprehensive insurance and absence management solutions for mid-sized and large companies, fostering a healthier, happier, and more secure workforce. This role is part of a dynamic internship program at New York Life, offering hands-on experience across various businesses. The internship is designed to challenge interns through practical work, skill development, networking opportunities with peers and experienced employees, and participation in team-building, mentorship, and social events. The Strategy, Solutions & Marketing (SS&M) organization acts as the strategic hub for GBS, driving key initiatives, developing products, executing marketing, shaping strategies, and ensuring project discipline. The SS&M internship is a 10-week program in Chattanooga, providing exposure to different expertise areas, New York Life’s business values and culture, project contributions, and professional skill development.

Requirements

  • Must be a rising junior pursuing a degree at an accredited college or university.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills, with the ability to coordinate across multiple stakeholders.
  • Analytical mindset and interest in using data and insights to inform marketing decisions.
  • Creative thinking and problem-solving abilities.
  • Collaborative approach and ability to work effectively in a team environment.
  • Interest in marketing strategy, content development, campaign execution, digital marketing, and communications.
  • Curiosity and willingness to learn about new audiences, channels, and marketing disciplines.

Nice To Haves

  • Currently pursuing a Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience working with Microsoft Office Suite (Word, Excel, PowerPoint).
  • Familiarity with marketing, communications, social media, or content creation.
  • Basic understanding of marketing analytics and performance metrics.
  • Strong organizational skills with keen attention to detail.
  • Ability to work independently, manage time effectively, and adapt to changing priorities.

Responsibilities

  • Support integrated marketing campaigns and initiatives from planning through execution.
  • Assist with the development of marketing content and communications across a variety of channels and audiences.
  • Contribute to digital marketing initiatives, including website and social media content.
  • Help coordinate marketing projects, timelines, deliverables, and cross-functional stakeholders.
  • Partner with internal Marketing team members and other business partners to support key initiatives.
  • Work with the Marketing Analytics team to review campaign and channel performance and identify opportunities for improvement.
  • Conduct research and help gather insights to inform marketing strategies, content, and programs.
  • Assist with additional marketing projects and initiatives as business needs arise.

Benefits

  • Discretionary bonus eligible
  • Eligible to participate in an incentive program
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