Marketing Success Specialist

Five Star Franchising LLC • Springville, UT

13d

About The Position

Five Star Franchising is a rapidly growing home service portfolio franchise company with seven brands and over 600 franchisee locations across the United States and Canada. We are actively acquiring new franchise companies and provide our franchise partners with the necessary tools and support to maximize their entrepreneurial potential. This role is key in shaping the future of home services marketing within our organization.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field OR equivalent work experience.
• You are not scared to take a phone call, join a video call, or talk to someone in person when they are in need. You are enthusiastic and will put people first with excellent interpersonal skills.
• Knowledge of digital marketing best practices tailored to the home services industry, including keyword research, local SEO, and content optimization.
• Strong project management skills with the ability to prioritize tasks, manage deadlines, and coordinate with internal teams and external partners.
• Creative thinker that is passionate about staying ahead of industry trends and exploring innovative marketing strategies tailored to the home services sector.
• An analytical mindset with the ability to interpret data and derive actionable insights to drive business growth in the home services industry.
• Lifelong learner. You know you don’t know it all… yet.
• Excellent communication skills — whether it's for pitching new franchise owners or reviewing metrics and analytics.
• Ability to work cooperatively and effectively with different personality types as well as other departments, vendors, and franchise owners.
• Ability to transition seamlessly among projects of varying scale, audience, and format.

Responsibilities

• Train and guide Franchisees through the Marketing Mix with expert recommendations on performance metrics.
• Respond to and manage franchisee marketing collateral requests.
• Drive, develop, and execute digital marketing strategies.
• Collaborate closely with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.
• Monitor and analyze key performance indicators (KPIs) related to our marketing initiatives, such as lead generation, conversion rates, and customer acquisition costs, with an eye toward PROFIT.
• Develop marketing plans and budgets, track and optimize marketing results for each franchise owner - monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
• Other duties as assigned.

Benefits

• Medical Insurance – HSA eligible plans available. Company covers 90% of the monthly premium for employees and 80% for spouses and dependents.
• Dental Insurance
• Vision Insurance
• Life Insurance
• Supplemental Life Insurance
• Long- and Short-Term Disability Insurances
• Paid Time Off
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level