Marketing Student Experience - Spring 2027
About The Position
Bobcat’s student program is an opportunity created to empower young professionals. Whether you’re looking for on the job experience, testing the waters in a desired career path, or hoping for a foot in the door with us, we have an experience designed specifically for you and your aspirations. As a Co-op or Intern you will be presented the tools to further your professional development, apply your schooling to real-world projects, and gain hands-on experience while completing your undergrad degree. Co-op: An 8-month long opportunity, Co-op positions are full-time employment experience. Co-ops are fully immersed into the worlds of corporate and production industry as full-time team member. Internship: A semester long opportunity, Internships positions are a part-time employment experience. With the opportunity to extend multiple semesters, Interns tap into the foundations of our corporate and production industries. Co-op and Intern opportunities span across 18 of Bobcat’s different functions.
Requirements
- Freshman, Sophomore, Junior, or Senior standing seeking a degree in Business, Human Resources, Marketing, Communications or equivalent
- Attention to detail
- Ability to multi-task and meet deadlines
- Team player, fast learner, and adaptable to change
- Excellent interpersonal and communications skills is a must
- A self-starter and will dig into problems independently and will look for limited guidance
- Be able to commit to Doosan Bobcat for the entire term of the co-op (8 months) or internship (4 months)
- Basic computer skills
- Ability to follow written instructions
Responsibilities
- Partake in process improvement discussions.
- Assist with marketing task management system, Monday.com.
- Collaborate on photo shoot scheduling preparation.
- Support lead and opportunity management within the Salesforce.com platform.
- Manage, edit, and maintain website content.
- Day-to-day operational tasks including email inbox monitoring, invoice support, agency and vendor management, photo asset requests, and metrics gathering.
- Support the execution and logistics of brand activations, ensuring all operational needs are met.
- Coordinate with vendors and partners for on-site event requirements and branding materials.
- Assist in the preparation and organization of branded merchandise and promotional materials for events.
- Develop digital media strategies and campaigns for social media.
- Create custom reporting and analyze performance data.
- Support the planning, coordination, and execution of brand activation events, including on-site assistance and logistics management.
- Assist with the development and implementation of experiential marketing strategies to enhance brand visibility and engagement.
- Collaborate with the creative team to conceptualize and produce engaging content for activations.
- Prepare, analyze, and summarize marketing reports for use by various key stakeholders, creating reports, specifications, and instructions.
- Analyze the effectiveness of brand experiences and activations, offering data-driven recommendations for optimization.
- Track and report on consumer engagement metrics from brand activations to inform future strategies.
- Review creative content to ensure imagery, messaging, and branding are accurate.
- Assist with marketing communications for external and internal audiences.
- Partake in trade show planning and assist with the execution of deliverables.
- Provide marketing support to dealers as needed.
- Collaborate on the planning and execution of immersive brand experiences that align with overall marketing strategies.
- Assist in the development of activation timelines, ensuring all deliverables are met.
Benefits
- Competitive pay
- Gain experience on real-life projects
- Work directly with skilled professionals at a global company
- Attend student-specific events tied to personal and professional development and full-time careers, as well as networking opportunities
- Opportunity to give back through organized Company-sponsored community service events
- First access to full-time career opportunities
- Tuition reimbursement for co-op/internship related courses up to $1,400 for a 3-credit course
- Safety boots and safety glasses reimbursements
- Relocation reimbursements, if applicable
- House-hunting or interview travel reimbursements
- Monthly $250 stipend
- salary plus potential of annual bonus based on your performance
- medical
- dental
- vision
- prescription
- 401(k) match
- short & long term disability
- health & flexible spending accounts
- employee assistance program
- life & AD&D insurance
- military and jury duty differential pay
- tuition reimbursement program
- work flex policy
- equipment rental program
- paid volunteer opportunities
- community non-profit donation match
- paid vacation
- holiday
- sick
- bereavement
- parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
