Marketing Strategy Manager

Lake Trust Credit Union • Brighton, MI

2d

About The Position

The Manager of Marketing Strategy plays a key role in developing and executing integrated marketing strategies that support member engagement, business growth, and brand relevance. Reporting to marketing leadership, this role leads a team of marketing strategists in delivering campaigns and initiatives aligned with organizational goals. The Manager partners with business units and cross-functional teams in side the department and external to ensure marketing efforts are insight-driven, member-focused, and measurable. This role contributes to building a strong brand presence and supports strategic initiatives that advance Lake Trust’s purpose of creating a World in Which Everyone Thrives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of marketing experience, with 2–4 years in a leadership or management role.
• Familiarity with digital marketing tools, analytics platforms, and campaign management.
• Experience working with external agencies and vendors.
• B2C marketing experience required, B2B marketing experience preferred
• Experience using Marketing Automation and/or Data Platforms to launch personalized communication.
• Strong grasp of the complex media environment and effective management of paid media opportunities.
• Knowledge of social media platforms and practices along with digital analytics and marketing automation tools.
• Experience developing, optimizing and managing data-driven marketing programs.
• Understanding of market segmentation, campaign projections and ROI measurements.
• Experience working within a strong brand platform.

Nice To Haves

• Experience in financial services marketing preferred.

Responsibilities

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. Support career development and ensure alignment with departmental goals.
• Oversee the planning and execution of marketing campaigns and initiatives. Ensure projects are delivered on time, within scope, and aligned with brand standards.
• Use member and market research to inform marketing strategies. Collaborate with internal teams to identify data needs and apply insights to segmentation and targeting.
• Manage portions of the marketing budget, including paid media allocations. Monitor campaign performance and optimize spend for maximum ROI.
• Support the development of both ongoing and responsive marketing campaigns. Leverage data to inform journey-based and seasonal marketing efforts.
• Track and report on campaign effectiveness, media performance, and member engagement. Use analytics to refine future strategies.
• Ensure all marketing materials and communications align with Lake Trust’s brand guidelines and values. Collaborate with compliance and internal stakeholders as needed.

Benefits

• Financial wellbeing services
• 401(K) matching with up to 5% match
• Reduced health insurance
• Employee wellbeing services
• DE&I initiatives
• Work-life balance
• Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
• Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
• By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees