Manager of Marketing Strategy

Love's Travel Stops & Country Stores•Oklahoma City, OK

5h•Onsite

About The Position

The Manager of Marketing Strategy provides strategic leadership and guides the development of insight-driven, go-to-market strategies that support Love’s business priorities and align with our broader brand and retail marketing strategies. This role is accountable for strategic direction and prioritization across the retail business while leading and developing Marketing Strategists to deliver clear, actionable go-to-market direction for assigned areas of responsibility.

Requirements

Bachelor's degree in Marketing, Business, Advertising, Communications, Public Relations or equivalent preferred
5-7+ years of experience in strategic marketing
Prior experience leading, mentoring, or guiding team members
Proven ability to influence outcomes across cross-functional teams
Proactive and curious, with the ability to navigate ambiguity, seek understanding, and influence decisions through strong thinking and relationships
Excellent interpersonal, communication, and storytelling skills
Strong organization, time management, and attention-to-detail

Responsibilities

Guide the development of go-to-market strategies for Love's retail lines of business that align to brand strategy
Partner with Marketing Strategists to shape and refine strategies for assigned retail lines of businesses, ensuring clarity of audience, messaging approach, campaign intent, and success measures
Support advanced initiatives and contribute to select enterprise efforts alongside senior leadership
Translate business objectives and customer insights into clear strategic direction and priorities to guide decision-making
Establish strategic frameworks that guide campaigns, seasonal priorities, and integrated marketing plans
Maintain awareness of customer behavior, market trends, and competitive activity to inform strategy and positioning
Ensure strategies consistently reflect Love’s brand values and positioning frameworks
Lead, coach, and develop Marketing Strategists through regular feedback, coaching and strategic guidance
Guide day-to-day priorities and workload, ensuring focus on the highest-impact work
Provide ongoing feedback to strengthen strategic thinking
Foster a collaborative, insight-driven culture focused on learning and continuous improvement
Serve as a strategic leader for cross-functional teams
Influence alignment on objectives, scope, priorities, and success measures
Support annual planning efforts in partnership with senior marketing leadership
Define success measures and intended outcomes for key retail initiatives
Partner with analytics team to understand performance and identify meaningful insights
Lead performance and learning discussions that help teams understand what worked, what didn’t, and why
Translated results into clear recommendations to inform future strategy, prioritization, and planning