Marketing Strategy Manager - Retail (NC)

Holman•Raleigh, NC

4d•$109,750 - $170,115

About The Position

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum 7+ years of professional experience, including 3+ years in marketing account management or strategic marketing roles.
Demonstrated experience developing and executing multi-channel marketing strategies that drive measurable business results.
Strong analytical and financial acumen; ability to translate data insights into actionable strategies.
Proven relationship-building and executive communication skills with the ability to influence across leadership levels.
Experience managing vendors, agencies, and marketing budgets.
Proficiency with marketing technology tools (CRM, analytics, and performance tracking platforms).
Excellent project management skills with the ability to balance strategic planning and hands-on execution.
Strong business acumen, adaptability, and collaborative working style.

Nice To Haves

MBA Preferred.
Ability to manage budgets and prioritize multiple high-impact projects.
Strong vendor management and cross-functional collaboration skills.
Experience in strategic planning, campaign execution, and performance optimization.
Familiarity with marketing technology platforms and analytics tools.
Excellent verbal and written communication skills.
Strong presentation and interpersonal skills.
Ability to build trust and influence across departments and leadership levels.
Skilled in translating data into actionable insights and recommendations.

Responsibilities

Act as the primary marketing interface for Business Unit leadership, aligning marketing objectives with business goals and organizational priorities.
Create and manage comprehensive marketing plans tailored to business objectives, encompassing digital, experiential, and content strategies that drive performance and profitability.
Conduct regular account reviews, analyze campaign performance, and provide strategic recommendations based on data, insights, and market trends.
Partner closely with other teams like creative and analytics teams to design, measure, and optimize campaign effectiveness.
Oversee marketing budgets, investment allocations, and long-term planning to ensure efficient use of resources.
Leverage marketing technology tools for planning, forecasting, and performance tracking to drive data-driven decisions.
Build and maintain strong relationships with internal stakeholders, including business leaders, sales teams, and corporate partners.
Act as a liaison for corporate and manufacturer initiatives, where applicable, ensuring consistent rollout and integration at the field level.
Monitor market trends, customer behaviors, and competitive landscape to proactively inform strategy and identify new opportunities.
Deliver performance updates, strategic recommendations, and forward-looking insights to senior leadership.
Perform all other duties and special projects as assigned.