Marketing Strategists-Treasury Management

Huntington National BankBeachwood, OH
Hybrid

About The Position

The Treasury Management Marketing Lead is responsible for developing and executing strategic marketing plans that drive growth, client engagement, and revenue across treasury solutions. This role partners closely with product, sales, and brand teams to ensure alignment with enterprise priorities while delivering measurable business outcomes.

Requirements

  • 7+ years of experience in marketing, preferably within financial services or treasury management
  • Bachelor's Degree in Marketing or related field

Nice To Haves

  • Strong understanding of treasury products and commercial banking client needs
  • Proven ability to lead cross-functional initiatives and influence stakeholders at multiple levels
  • Experience managing complex projects with multiple dependencies
  • Strategic thinker with strong execution capabilities

Responsibilities

  • Lead the development of integrated marketing strategies across treasury management solutions, including payables, receivables, liquidity, and digital capabilities
  • Partner with product and sales leadership to translate business priorities into actionable marketing plans that drive pipeline and client adoption
  • Own end-to-end campaign strategy, including messaging, positioning, channel strategy, and performance tracking
  • Ensure alignment with enterprise brand standards while enabling speed and flexibility to meet line of business needs
  • Collaborate with internal stakeholders and external partners to deliver high-quality marketing assets, including thought leadership, sales enablement tools, and client-facing content
  • Identify opportunities to optimize client acquisition, cross-sell, and retention through data-driven insights and market trends
  • Manage agency and vendor relationships to ensure delivery within scope, budget, and timeline
  • Establish and track KPIs to measure marketing effectiveness and continuously optimize performance

Benefits

  • Flexible work arrangement
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